Since its 2011 release, Snapchat has empowered users to express themselves and share stories without public-facing comments or likes.
The amount of Snapchat users have been increasing every year and as of 2021, there are more than 180 million Snapchat Users in the United States alone.
Whether you’re a Marketing Manager at an established brand or the Founder of an up-and-coming business, Snapchat offers many different ad types that will allow you to interact with its growing audience around the world.
Types of Ads on Snapchat (with Examples)
Snapchat provides six ad types brands can utilize to interact with users:
A standard collection ad features an image or video that features four products in tappable tiles. The products featured are specific SKU’s selected by the advertiser. A Dynamic Collection ad functions the same way as a standard collection ad except that the product feed is dynamically generated from the catalog based on a product set.
Both types appear in between Friends’ stories and Publisher content.
4. Commercial Ads
As with Collection Ads, advertisers have two different options for Commercials.
Standard commercials are non-skippable 3-6 second ads and Extended Play Commercials can be anywhere from 3 – 180 seconds. Note, only the first 6 seconds are not skippable.
Commercial ads appear in ‘Shows’ and ‘Games’.
Filters are fun overlays that can be added on top of a user’s Snaps.
After a Snap is taken, users can see what is available. Filters can apply artistic effects, feature Bitmojis, venue information and more.
6. Lens AR Experiences
According to one of Snapchat’s Global reports, an average 200 million+ users engage with AR in-platform everyday. The report also highlighted that 94% of people plan to use AR shopping the same or more in 2022.
Lenses are great ad types to utilize because they can help drive engagement and help users connect with a brand in unique and impactful ways. Brands can even create shoppable Lenses where users can virtually try and purchase products.
These ads can appear in Lenses, in friends’ stories, ‘Our Story’ or ‘Spotlight’.
Final Thoughts for Businesses Considering Snapchat Ads