So, just another average day on the social media beat, nothing much happening…
Oh, wait, no, Elon Musk has incited a mass exodus of staff at Twitter, many of whom are now predicting that the site will likely crash at any moment.
Yes, Twitter could well be on its last legs, or at least, it could be on the brink of significant outages, after Musk called on the app’s remaining staff to commit to ‘extremely hardcore’ working conditions, or leave the company with three months’ pay. Apparently, some 75% of them decided the latter was a better option.
A quick summary of the current Twitter staffing situation:
So we’ve gone from 7,500 to 900 – a 88% total reduction in Twitter staff since Musk took the reigns. Which, as noted, has left many speculating that the app cannot keep running at such a reduced capacity. Some are suggesting that internal systems are already breaking, with no one there to monitor them, while any significant increase in activity – like, say, the World Cup next week – could break the app.
It’s impossible to know exactly what may or may not happen, but an 88% reduction in staff has to have some impact.
For his part, Musk initially seemed concerned about the mass exodus of staff, but then resumed posting memes about the situation.
He also bragged, once again, that Twitter usage is at an all-time high, so he, at least, seems relatively confident that the platform will stay up and continue on as normal, despite the reduction.
But it does also appear that fewer people accepted his ‘extremely hardcore’ offer than he had anticipated. Further reports also suggested that Musk and his team scrambled to retain some of the most critical staffers at the last minute, which may well prove to be a saving grace.
Some exiting Twitter staff explained their reasoning for opting out, with one former Twitter engineer noting that:
“There was no vision shared with us, no 5-year plan like at Tesla. Nothing more than what anyone can see on Twitter […] additionally there were rumors the new vision might be radically different, not just subscription-based but possibly having adult content be a core component of subscription offerings. That is a BIG departure and one I wouldn’t get behind.”
As it turns out, people are more willing to sign-up to an ‘extremely hardcore’ work approach when developing major, world-changing projects, like electric vehicles and spaceships to Mars, but when the work you’re asking them to stick around for is potentially facilitating hate speech, profiting off porn, and taking advantage of fame hungry chumps, the enthusiasm meter isn’t so high.
But still, Twitter is still running, and Elon’s still tweeting about his plans for the app. So maybe Musk was right, and there was a lot of bloat in its staffing – or maybe your next tweet could be your last.
Nobody knows, which is why #RIPTwitter was trending last night, and remains a key topic of discussion in social media circles today.
So what comes next?
On Twitter itself, the Musk team’s five key focus areas, reportedly, are:
How Musk and Co. do any of this is now up in the air, as they’ll need to re-assess staffing, and reallocate resources. But these were Musk’s focus elements before yesterday’s mass exodus.
It seems like these will remain in place, once what’s left of Twitter re-groups – though again, how they get anything done beyond keeping the app running, day-to-day, is also unclear.
In any event, nothing will be happening till next week, with Musk’s team locking everyone out of the company till Monday, in order to mitigate the risk of rogue ex-employees causing problems at the app.
Oh, also, Musk’s Twitter takeover is apparently under a national security review due to concerns that Musk’s foreign funding partners may now be able to access user data.
So basically, just another day on Mr. Musk’s wild ride.
One thing’s for sure, he certainly knows how to get attention.
Source: www.socialmediatoday.com, originally published on 2022-11-18 12:33:28