TikTok really wants to make live-stream commerce a thing, which would then enable it to follow in the footsteps of its Chinese sister app, Douyin, and turn the short-form video platform into a money-making machine for a huge number of creators.
1 in 5 live streaming users watch TikTok LIVE, and of that group 62% watch it every day
Users on TikTok are 50% more interested in branded LIVE content than non-TikTok users
50% of TikTok users have bought something after watching TikTok LIVE
The stats are compelling, and while it remains to be seen whether western audiences will be as receptive to live-stream shopping as Chinese consumers have been, there’s clearly opportunity there for those that can get it right.
TikTok has compiled the key data points into the below infographic, while you can read more about the advantages of TikTok live-streaming here.