The info could help to guide your strategic approach, and inform your choices. The only drawback right now is that TikTok’s insights database doesn’t seem too deep, so many of the same data points show up in several categories, which means they may not be as specific as you might like.
But still, the data presented does relate to each element, and does provide more perspective on what’s happening in the app.
And with TikTok currently being the app of the moment, and on track to reach 1.5 billion users in 2022, many marketers are indeed looking for more ways to tap into trending discussions, and build a presence via TikTok clips.
If that sounds like you, you should definitely check this out, if just to learn more about what the latest research says about TikTok usage.
You can check out TikTok’s new insights platform here.