The Best Time to Post on LinkedIn in 2022

Just keep in mind that in order to access LinkedIn Analytics, you’ll need to either have a Premium Account or set up a Company Page.

If you don’t have access to LinkedIn Analytics, you can combat this estimating the best time zones based on your audience base.

For example, if you’re a New York-based brand and looking to reach LinkedIn users on the East Coast, you’ll want to focus on posting during EST working hours, between 8AM and 6PM.

However, if you have an audience based in both Vancouver and Paris, pay attention to the best crossover times for those time zones, such as 8 and 9am PST— morning in Vancouver and after-work hours in Paris.

Posting during the right time zones can become tricky, especially when you’re working with audiences across the globe.

Fortunately, with Later’s LinkedIn scheduling tool, you can schedule and set your posts to Auto Publish — so offline actually means offline!

#2: Experiment with Posting Times and Measure Your Progress

If you want to experiment with posting times yourself, you can create a spreadsheet to track how much engagement you receive when you post at different times, on different days.

Start by picking five different times throughout the week. When you’re picking the times, consider peak scrolling times: morning commute, lunch break, end of the workday, and in the evenings.

For example, if you notice your followers are mainly in PST and are most active first thing in the morning and after work, schedule your LinkedIn posts to appear at 8AM, 9AM, 6PM, 7PM, and 8PM.