Social Media

Facebook remains the main social media platform of focus for SMB promotions, but TikTok is on the rise, as more businesses look to the short-form video app to expand their opportunities. That’s according to a new study by SMB support

TikTok has officially launched a limited test of its new ‘post view history’ option, which will enable users to see who among their followers has viewed their TikTok clips, if said viewers opt-in to letting their activity be tracked. As

Snapchat has launched an initial test of replies to Spotlight clips, providing another way to engage with its TikTok-like short-form video feed. As you can see in this example, some users are now able to reply directly to a Spotlight

It’s been in testing for a while, but today, Instagram has launched an updated version of its new full-screen main feed test, which expands Instagram posts – be it static images, video or Reels – into a full-height, TikTok-esque swipeable

As it continues to lean into the short-form video trend, Meta is adding new ways for users to remix content into Reels on Instagram, while it’s also added the capacity to create Reels from your existing videos within Creator Studio.

Hey, remember how Meta acquired GIF platform GIPHY back in 2020, then did nothing much at all with the app, and hasn’t really changed or integrated it ever since? That, at least in part, is because Meta’s acquisition of GIPHY has