Instagram Video: Formats, Specs, and Dimensions (+ Infographic!)
There are four main Instagram video formats, each with their own recommended specs and dimensions:
Instagram Feed Videos
Instagram Video Format #1: Instagram Stories Specs and Dimensions
Instagram Stories are the shortest video format, and disappear after 24 hours (unless you save them to an Instagram Stories Highlight).
Stories can be used for daily, informal, and conversational content. They also have an array of stickers you can use to interact with your community.
How long can Instagram Stories be?
Instagram Stories Specs and Dimensions:
Brands Who’ve Nailed Their Instagram Stories Strategy:
The Villij frequently uses the poll and question sticker to gather feedback or learn more about their community
Nice Day Pilates uses their Stories to give a BTS look of their studio space, classes, and instructors
TIP: To help make your Stories more engaging, check out our Ultimate Guide to Instagram Stories.
Instagram Video Format #2: Instagram Feed Videos Dimensions and Specs
Instagram recently merged IGTV and Feed videos into one single format – providing a clearer distinction between Reels.
These videos live directly on your grid – and similar to Reels, they now have their own tab on your profile.
Depending on the type of content you’re sharing (BTS, an interview, a product launch), videos can be shared weekly, bi-weekly, or monthly.
How long can Instagram feed videos be?
Instagram Video Specs and Dimensions:
Recommended Aspect Ratio: 1.91:1 and 9:16
Maximum File Size: 650MB for videos 10 minutes or less
Maximum File Size: 3.6GB for videos up to 60 minutes
Brands Who Have Engaging Instagram Feed Videos:
TIP: With Later’s scheduling tools you can easily plan and schedule your Instagram content – in just a few clicks!
Instagram Video Format #3: Instagram Reels Dimensions and Specs
Instagram Reels are short, vertical videos that are great for reaching new eyes – especially via the dedicated Reels feed.
As the newest Instagram video format, it’s the perfect testing ground!
Start experimenting with Reels content once or twice a week to see what resonates with your target audience. Who knows, you might go viral.
How Long Can Instagram Reels be?
Instagram Reel Specs and Dimensions:
Brands Who Have Scroll-stopping Reels:
Mala the Brand educates their target audience – whether it’s how to trim your candle wick or removing wax from your jar
The Score covers everything from hot takes to memes about what’s happening in major sports leagues
TIP: Our Ultimate Guide to Reels has everything you’ve ever wanted to know about Reels – all wrapped up in one place.
Instagram Video Format #4: Instagram Live Specs and Dimensions
Instagram Lives are unedited videos streamed in real-time that can then be saved and shared on your feed.
They’re great for connecting with your community on a more personal level, but depending on your capacity, could be done monthly, bi-monthy, or quarterly.
How Long Can Instagram Lives be?
Instagram Live Specs and Dimensions:
Brands With Educational and/or Entertaining Instagram Lives:
Cocokind’s founder, Priscilla Tsai, frequently goes Live to talk about their products, answer questions, and promote their sales
Arcade Studios has a series where they share social media news and trends in short 15-minute episodes
TIP: Need help setting up your first Instagram Live? Read our step-by-step guide.