Instagram Tests Paid Subscriptions Feature for Creators

The new Instagram Subscriptions service is currently being trialed with a select number of creators based in the US, with plans to roll out further “over the next few months,” according to the Instagram @creators account.  

Early-access accounts include: 

According to TechCrunch, creators can select from eight price points for subscription content, ranging from $0.99 per month to $99.99 per month.

Subscription payments will be taken via traditional in-app purchases across iOS and Android – and for the time being, Instagram will not take a cut of any payments. 

This feature is the latest in a bid to make Instagram more monetizable for creators, including built-in affiliate tools (i.e. commission-based payments for in-app sales) and a new creator marketplace to facilitate brand partnerships. 

So, what does this tell us? 

If we weren’t sure before, we certainly are now: the creator economy is going to be bigger than ever in 2022.  

And as Instagram continues to invest in monetization features for full-time content creators, we can expect the quality of content to increase too.

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