Instagram Tests New Partnership Features to Connect Brands and Creators

This way, brands and creators will be able to easily find priority messages, connect with each other, and collaborate on future campaigns.

Brands will also be able to filter through the creator’s details (using Instagram data), like their follower count, location, gender, and age range. 

While this feature is still in its testing stage – available to a small group of US-based creators – it speaks to how Instagram plans to build their marketplace. 

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2. Data-driven Influencer Search

According to Instagram, brands will be able to use data and unique filters to discover and select the best creators for their campaigns. They can then “organize shortlists to easily manage multiple campaigns.” 

This is a major advantage for brands as they’ll be able to review verified data for a huge pool of potential creators – all directly in Instagram.

Instagram has not officially confirmed what filters will be available, but reports suggest they will include follower count, age, gender, and location. Instagram will reportedly also provide categories such as suggested creators.  

This feature is currently being tested with a number of US-based brands, so if you don’t have it yet – hang tight!

In the meantime, if you’re looking for a guaranteed way to check a creator partner’s Instagram statistics, ask them to generate a verified Performance Report with Later: