Looking to get a better handle on the key factors that define the reach of your posts on Instagram?
Last year, Instagram provided an in-depth overview of the various elements that it factors in when deciding how to rank feed posts, Stories and Reels in each users’ feed. Now, Instagram has also published some quick overviews of those factors, so you can keep them in mind as you go about building your platform strategy.
First off, the key ranking factors for feed posts and Stories, which are:
For further context, this is how Instagram outlined each element in June last year:
Reels has its own algorithm, as Instagram works to compete with TikTok. The TikTok algorithm is highly attuned to user interests, and will quickly shift to show you more of what you’re interested in as you scroll through the app, and Instagram’s developing its Reels algorithm along similar lines.
Note that the focus elements are re-ordered for Reels, so that your activity in the Reels stream is the primary element, as opposed to information about the post and the post author, as it is in the main feed.
More from IG:
Instagram hasn’t provided any new insight with these quick overviews, but it is worth noting the variances, and it could be handy to keep these lists nearby as you consider how to maximize your Instagram content performance.
You can read more about Instagram’s ranking algorithms here.
Source: www.socialmediatoday.com, originally published on 2022-02-17 16:32:42
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