Instagram Grid Pinning Rolls Out to All Users

However, the ability to pin posts on your Instagram profile grid will shake up how we use the platform. 

With grid pinning, users can spotlight specific feed posts — whether it’s a branded partnership, product drop, popular Reel, or an introductory post further explaining who you are and what you do. 

Depending on your goals, you can highlight posts that drive traffic back to your link in your bio or generate tons of comments, saves, and shares. 

In other words, you can let your best content shine. 

Later’s social media scheduler is trusted by over 4M creators, small businesses, and marketers. Start scheduling your Instagram content in advance — for free: