How to Use the Text-to-speech Feature on Instagram Reels

3 Ideas for the Text-to-speech Feature on Instagram Reels

Instagram’s text-to-speech feature opens up tons of opportunities to get creative on Reels – especially if you’re a brand or creator.

 #1: Highlight the Benefits of Your Products 

An easy and effective way to use the text-to-speech feature is to call out the benefits of your products or services.This video from REN skincare has over 50K views in under 24 hours:

As you can see, this trend doesn’t need any complex edits or dance moves – just a simple problem and solution.

#2: Add an Element of Humor

The text-to-speech feature can also be used to add some funny commentary to your Instagram Reels. 

For example, fitness influencer Juju uses the text-to-speech feature to narrate her inner monologue:

The monotone voiceover has a deadpan quality that pairs perfectly with comedy content.  

#3: Narrate a Tutorial Featuring Your Product or Service

When it comes to this feature, the simplest ideas often work best.

Filming a tutorial or DIY hack that features your product, then narrating each step using the text-to-speech feature, is all it takes. 

Remember: the new text-to-speech feature is currently rolling out to accounts across Instagram, so don’t worry if you don’t have access yet!

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Source:, originally published on 2021-10-13 13:29:43