How Brands Can Support Hispanic Heritage Month on Social Media
Here are five ways you can support Hispanic Heritage Month on social media in 2022:
Plan Ahead and Research
Educate Your Audience
Support Hispanic and Latinx Businesses
Amplify Hispanic and Latinx Creatives
Be Inclusive Year-round
#1: Plan Ahead and Research
Before you jump into creating content for Hispanic Heritage Month on social media, spend time educating yourself (and your team) on its history and the community.
Here are a few educational resources to reference as a starting point:
#2: Educate Your Audience
Well-crafted, researched posts go a long way in building trust between you and your followers — especially if this is your first time supporting Hispanic Heritage Month.
Fashion photographer and graphic artist, Valheria Rocha, crafted a collage of Walter Mercado — a Puerto Rican astrologer and TV personality — as reflected on the Netflix documentary, Mucho Mucho Amor, which is based on Walter’s life:
By creating a graphic herself, Valheria promotes her brand while also sharing the importance of learning about Hispanic and Latinx Queer leaders.
TIP: Steer clear of sweeping statements of allyship. Focus on providing resources and using your platform to amplify Hispanic and Latinx voices.
#3: Support Hispanic and Latinx Businesses
Creating a resource or infographic of businesses and creators you support during Hispanic Heritage Month is a great asset to share with your followers.
This Instagram Guide by @weallgrowlatina highlights various businesses to support — from skincare to florists, and more:
The result? Tons of engagement with over 7K likes and hundreds of comments.
Social media lets creatives share their content and message to the masses.
And if you want to support Hispanic Heritage Month on social media this year, consider using your platform to amplify or feature their voices.
It can be as simple as a series on Instagram Stories spotlighting talented artists, a carousel collection of your favorite content creators, or a video series that includes Hispanic and Latinx creatives.
Take Kenia of @keniasbookshelf, who spotlighted various authors and books in an Instagram Reel:
#5: Be Inclusive Year-round
If you want to take part in Hispanic Heritage Month, be prepared to act.
The work has to come first and foremost from your brand internally in order to sustainably nurture relationships with your audience externally.
Whether that means continued self-education, donating to nonprofit organizations, or auditing your marketing efforts to ensure they represent the diverse communities you serve — allyship is a 24/7 gig.
Just remember that your efforts to uplift and celebrate Hispanic Heritage Month on social media shouldn’t end with a calendar month.
Think of this as your jumping point into shining light on Hispanic and Latinx communities throughout the year.
Ready to plan andschedule your social media postsand videos? Later makes it easy — get started today (for free)!
Source:later.com, originally published on 2021-08-25 14:28:23