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Using a Pinterest scheduler is an effective way to grow on the app and drive clicks.
However, there’s a big difference between a good Pinterest scheduling strategy, and a great one.
Here are our four top tips for success:
Know Your Niche
Create Visually Appealing Pinterest Boards
Include SEO Keywords in Your Descriptions
Use Pinterest Analytics to See What Works
Before you start scheduling Pins, you need to make sure they’re aligned with your niche and other social channels.
For example, if you’re a paint company, your boards could include design inspiration, home office tips, painting guides, and more.
In comparison, a board about puppies (while cute) won’t make the most sense to someone who comes across your profile.
Pinterest is all about the visuals — from pastel-inspired quotes to colorful food dishes.
So it helps to make a strong first impression with your content.
Aim for Pin images and videos that are high-res, on-brand, and nice to look at.
You can take it a step further and include a text overlay (like a blog headline) on your images too:
This way, users will know right away what your Pinterest Pins are about. Simple, yet effective.
Pinterest is a great discovery tool. In fact, it’s more like a search engine (similar to Google or YouTube) than a traditional social network.
Need a holiday recipe? Search Pinterest. Want to renovate your bathroom? Search Pinterest. Planning an event? Search Pinterest.
With this in mind, including relevant and niche keywords (and hashtags) in your Pin titles and descriptions can seriously boost your reach and discoverability.
Analytics are integral to understanding how your Pins are performing with your audience.
Without them, you’re posting in the dark; there’s no way to know what’s driving saves, comments, and clicks for your brand.
By monitoring your analytics, you can quickly spot what’s working — and what isn’t —, and use this to inform your content strategy.
TIP: Later’s Click tracking feature lets you shorten your URLs and track your clicks — all within the app. Available on Growth and Advanced plans:
Source: later.com, originally published on 2022-03-08 11:52:47