How to Build a Newsletter Marketing Strategy That Drives Traffic

#8: Create Engaging Content 

Not all newsletters are created equal. 

Depending on your goals – be it driving traffic, educating your audience, or creating a community – some brands see great success with concise blurbs while others can drive a ton of traffic with an effective long-read. 

What matters most is that your content provides value to your reader, despite its shape or form. Knowing who you’re speaking to and what their expectations are, will help achieve strong brand awareness and loyalty amongst your readers. 

Take for example Chrissy Rutherford’s bi-monthly newsletter, FWD JOY, dedicated to her journey of self-discovery, self-care, and self-investment. 

In her most recent newsletter, she interviews her ex-boyfriend, discussing the honest hardships of relationships.

Striking a chord with her subscribers, this newsletter garnered her highest traffic to date. 

Cementing the fact that when it comes to newsletter copy, compelling content that speaks to what your readers have an appetite for are key to driving engagement. 

Source:, originally published on 2021-09-17 08:48:02