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In a nutshell: The introduction of Instagram Reels in August 2020.
It’s no secret that Reels are a priority for the app, and as such, other post types have taken a back seat.
For those who have pivoted to Reels, engagement rates have remained consistent — or, even better, seen positive growth.
At Later, for example, we’ve seen a 500%+ increase in our engagement rate since embracing Reels as part of our Instagram strategy.
In 2019, Later’s average engagement rate was 1.28%. Now, in 2022, it’s 9.09%.
Of course Later’s Instagram strategy includes more than just Reels, but they’ve clearly been a huge catalyst for reach and engagement.
Source: later.com, originally published on 2022-06-15 10:08:59