The TikTok algorithm is always adapting, changing, and learning from user behavior.
Based on everything we know about how the algorithm works, here are 10 ways to boost your performance and beat the algorithm for growth:
Hook Your Audience Within Three Seconds
Focus on a Niche
Use Trending TikTok Audio
Experiment with New TikTok Features
Use Relevant Hashtags
Engage with Similar Content Creators
Create Accessible Content
Find the Best Time to Post
Make Shorter Videos
Don’t Delete Old Content
Since watching a video in full is a strong interest indicator, TikTok typically favors videos that are easy-to-digest, have a seamless loop, and cater to users who have a short attention span.
Because of this, it’s vital to hook your audience within the first three seconds.
With over 1B monthly active users on the app, people want to be entertained immediately or else they’re onto the next.
When videos have an intriguing hook, viewers will most likely watch till the end or even on repeat.
This type of user engagement signals to the algorithm that people are enjoying the content and as a result, it should be shared to more users.
The more consistently you share videos related to your niche, the more the TikTok algorithm will recognize your expertise and begin to serve your content to the right audience.
Think about the content themes that resonate with your target audience best. Is it beauty tutorials, dating advice, comedy sketches, or OOTDs?
Once you’ve nailed down your niche, consistently add keywords to your captions and video content. Give the algorithm everything it needs to categorize your content.
It goes without saying that trending audio and TikTok get on like a house on fire.
Since the TikTok algorithm tends to favor videos using trending sounds, consider jumping on trends while they’re still hot.
Scroll through TikTok to see if there are any repeated songs or audio clips. If you think a clip is trending, tap on the audio to see how many users have created videos with the sound.
Check the “TikTok Viral” tab via the video editor. Select “Sounds” to browse the latest trending audio tracks.
TikTok is all about testing the waters and trying out new ideas.
Being a “beta” user for up-and-coming tools can play a role in getting more engagement on your content. Especially as TikTok highlights what tools and features you’ve used to edit your video when you post.
Keep an eye out for new feature releases, you may want to try them out to gain more visibility!
Similar to Instagram, hashtags on TikTok help categorize content and make it easier for users to search for content.
But it’s important to use relevant hashtags. Think of them as keywords — they’ll signal to the TikTok algorithm what your content is about.
For example, if you’re an Instagram marketing consultant, you may use hashtags like #instagramtips, #smmtips, or #socialmediamarketing.
Including those hashtags essentially tells the algorithm, “Hey, TikTok, look over here! Our account shares tips and tricks for social media managers. Please show our videos to those users.”
And if you’re jumping on a trend, be sure to use the appropriate trending hashtag in your caption too.
Social media is meant to be social — so it’s important not to post and ghost!
Replying to comments and starting conversations with similar creators in your niche is a great way to boost your engagement, which is a key indicator for the TikTok algorithm.
Creating accessible content is another valuable algorithm hack, and will also make your content more inclusive.
The easiest way to do this is by adding on-screen text and captions.
The more accessible your video, the more people can view and engage with your content.
While the TikTok algorithm ranks content based on a combination of factors, posting at your most optimal time is still valuable.
Why? If you post when most of your community is online, you’ll reach more people right away.
However, there’s no universal best time to post on TikTok — it’ll range depending on your audience’s location and scrolling habits.
So figuring out when your audience is most active is key.
To find out how to do that, read this: The Best Time to Post on TikTok in 2022
TikTok has been gradually upping video limits over the last few years. First 15 seconds. Then one minute. Then three minutes. And now it’s extended its video length to 10 minutes.
While this does create more opportunities for storytelling or to be creative, there’s no doubt that 10 minutes is incredibly long — especially on a platform where short is key.
The TikTok algorithm rewards content that is watched all the way through, so aiming for snappy 15-30 seconds is a good place to start.
However, if you want to experiment with long-form videos, give them a try and see how your audience responds.
TikTok videos can go viral days, even weeks, after they’ve been posted.
So, there’s a good chance that with a consistent posting cadence, one of your videos will land a spot on the For You Page.
And if one of your old videos does gain momentum, you’ll have tons of similar content that users can scroll through and engage with.
Ready to kick-start your TikTok strategy? Create an account today to plan and schedule all your TikTok content in advance!
Source: later.com, originally published on 2021-08-25 14:28:44