Gen Z’s Social Media Usage in 2023

What Does This Mean for Brands Wanting to Reach Gen Z?

The proof is in the pudding: Gen Z likes to be online and YouTube is their platform of choice (for now). 

YouTube is typically associated with content that educates or entertains — whether it’s “how to” videos, vlogs, or funny pranks. 

So, for your social strategy in 2023, consider creating educational content that provides value.

It could be a tutorial for your latest product or a deep dive about a particular topic. The more you can teach Gen Z about your niche, the better. 

And if you don’t have the capacity to build a YouTube strategy, consider creating short-form video content on Instagram or TikTok that leverages keywords for SEO.

Compared to older generations, Gen Z’s social media usage leaves more room to reach, connect, and market to them online.

If you haven’t started yet, 2023 is the perfect time. 

Sign up for our free weekly newsletter and stay up-to-date on the latest social media news, delivered right to your inbox.

Source:, originally published on 2023-01-27 11:30:19