Everything You Need to Know About TikTok Ads

How to Create a TikTok Ad

Now that you’re familiar with TikTok’s creative advertising options, it’s time to talk about the tools that help get your ads into action.

Before you can go ahead and create ads on TikTok, even In-Feed ads, you have to be approved by TikTok. It’s not a difficult process, just an extra step to keep in mind.

Here is how to request a TikTok Ads account:

#1: Head to the TikTok Ads homepage.

#2: Enter your country and account type and press “Next”.

#3: TikTok Ads is currently only available in certain regions. Fill out all of your contact information and depending on if TikTok Ads self-serve is available in your region, either press “Make a Reservation” or “Inform me of Future Updates”.

Note: TikTok Ads Manager self-serve platform is now available in the United States for businesses of all sizes.

#4: Now it’s time to wait for TikTok to send more information.  Make sure to double-check all your email folders (promotions, social, junk, etc).

Follow these steps if you don’t receive verification.

TIP: If you know you want to start advertising on TikTok in the future (even if it’s not for a while!) create an account sooner than later to be sure you have it there when you’re ready.

Once you get the verification email, TikTok asks a number of questions about your business and advertising goals. After you submit the questionnaire, a TikTok representative will be in touch with you over email to help you complete the process.

Following that, you’ll be able to enter and officially set up your account.

On TikTok’s self-serve platform, you can create and run campaigns, easily define your target audience, select bidding methods, and design your ad creative.

Note: As of right now, it’s unclear whether you can login to the platform and create a Branded Hashtag Challenge campaign or if you need to work directly with a TikTok sales rep to do so. According to Digiday, some advertising campaigns are managed and monitored by TikTok’s own team.

And there you have it, our quick guide to TikTok Ads.

By now, you should have a clear understanding of TikTok’s creative advertising options and the early steps on how you can put them into practice for your business.

If you’re looking for even more TikTok tips and tricks, watch our free 30-minute TikTok workshop below.

Source: later.com, originally published on 2021-08-26 08:06:57