Everything You Need to Know About TikTok Ads

#4: Now it’s time to wait for TikTok to send more information.  Make sure to double-check all your email folders (promotions, social, junk, etc).

Follow these steps if you don’t receive verification.

TIP: If you know you want to start advertising on TikTok in the future (even if it’s not for a while!) create an account sooner than later to be sure you have it there when you’re ready.

Once you get the verification email, TikTok asks a number of questions about your business and advertising goals. After you submit the questionnaire, a TikTok representative will be in touch with you over email to help you complete the process.

Following that, you’ll be able to enter and officially set up your account.

On TikTok’s self-serve platform, you can create and run campaigns, easily define your target audience, select bidding methods, and design your ad creative.

Note: As of right now, it’s unclear whether you can login to the platform and create a Branded Hashtag Challenge campaign or if you need to work directly with a TikTok sales rep to do so. According to Digiday, some advertising campaigns are managed and monitored by TikTok’s own team.

And there you have it, our quick guide to TikTok Ads.

By now, you should have a clear understanding of TikTok’s creative advertising options and the early steps on how you can put them into practice for your business.

If you’re looking for even more TikTok tips and tricks, watch our free 30-minute TikTok workshop below.