“If only it were that easy,” agrees Later’s Social Media Manager, Mel McKechnie.
“In the early days of Instagram, sure, you could post a generic photo with a simple caption. But nowadays, that doesn’t fly – unless you’re a major celebrity or creator. Which Emily isn’t.”
Emily’s feed is full of selfies, random paparazzi-inspired photos of strangers, and one-word captions – all posted sporadically throughout the day.
If this is all it takes, everyone would be a social media superstar.
And when it comes to her strategy as an account manager, things get even more questionable.
When creating content for Chez Lavaux, we admit, chef Gabriel does have mass market appeal. But where are the posts about the actual restaurant (and its food)?
While you don’t need to have incredibly long captions or picture-perfect photos, it helps to have content pillars you can reference to help you storytell, be consistent, and create content that resonates with your audience.
FYI: You can plan, schedule, and publish your social media posts in advance with Later. Sign up today!
Source:later.com, originally published on 2022-01-13 09:30:25