Connected TV has become a key video consumption trend, with YouTube reporting that CTV viewing – i.e. people watching YouTube content on their home TV sets – is now its fastest-growing content surface. And with that comes new opportunity for
Are you still winging it, week-to-week, with your web publishing and social media content strategy? In order to ensure that you don’t miss out on any key opportunities, you need to put together a content calendar within your digital marketing
Did you know social media has been around since the year 2003? Want to learn how it’s adapted since and where it might be heading? The team from Oktopost provide a brief history of B2B social media in this infographic. Here
Meta’s metaverse is still largely theoretical, and as such, Meta has a long way to go in winning people over, and convincing users, and businesses, that its virtual environment is going to be the future of how we all connect
Looking for ways to maximize your TikTok campaigns, and ensure that your ads resonate with TikTok’s audience? This could help – earlier this year, TikTok launched ‘Instant Page’, which enables brands to connect their TikTok ads through to a lightweight,
It’s no secret that Twitter can be a cruel and unforgiving platform for those that tweet the wrong thing – whatever that may be. Some use this to advantage, with many media personalities and politicians now posting divisive comments as
Yes, I know that you were burned by the final season of Game of Thrones, in which your favorite character did something so inexplicable that it ruined all seven seasons or preceding development, to the point where you can hardly
Google Search vs. TikTok In a recent report from Business Insider, according to Google’s internal data: 40% of Gen Z uses TikTok and Instagram rather than Google and Google Maps for search. Now this may be a surprise for most, personally
If you do it right, affiliate marketing can make you money while you’re on the beach, in the mountains, or even taking a nap. I would know—I’ve been doing it for years. I started my first affiliate marketing blog 10 years
God, I’ll be happy when the Elon Musk/Twitter takeover deal is finally done with, so that I no longer have to keep checking in on Musk’s rubbish Twitter feed every day. So what’s the latest on the Musk takeover fiasco?
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