12 Ways to Optimize Your Content Marketing Performance [Infographic]
12 Ways to Optimize Your Content Marketing Performance [Infographic]

In a world increasingly dominated by personalized algorithms, customers are growing to expect that sales flows will also be individualized for them, and cater to their specific needs. Which, with more and more automation tools available, is also increasingly possible,

Australian High Court Ruling Could See Media Outets Held Legally Accountable for their Facebook Posts
Australian High Court Ruling Could See Media Outets Held Legally Accountable for their Facebook Posts

A new legal ruling could have major implications for how news content is shared online, and ensuring less sensationalism in Facebook posts, specifically, which have been designed to trigger maximum response. Last week, the Australian High Court upheld a ruling

Pinterest Tests New Full-Screen, Vertical Scrolling Feed for Pin Discovery
Pinterest Tests New Full-Screen, Vertical Scrolling Feed for Pin Discovery

It seems that Pinterest is the latest social media app looking to lean into the TikTok-inspired trend of a scrolling, vertical feed of content, with a new ‘Watch’ mode being tested for Pin discovery. As you can see in this

Court Rules that Apple Must Allow Alternate In-App Payment Options, Paving the Way for New Monetization Options
Court Rules that Apple Must Allow Alternate In-App Payment Options, Paving the Way for New Monetization Options

The long-running Apple versus Epic Games legal saga may not have grabbed your attention, given the various technical complexities involved, and the stakes really only relating to major companies seemingly making more money from their efforts. But there is a

WhatsApp Adds Encryption for Chat Back-Ups, Closing a Loophole in its Privacy Systems
WhatsApp Adds Encryption for Chat Back-Ups, Closing a Loophole in its Privacy Systems

Facebook’s looking to expand WhatsApp’s message privacy options even further, by giving users the option to encrypt their message back-ups as well, adding another layer of security to their private WhatsApp communications. Right now, all WhatsApp messages are end-to-end encrypted

How Do Search Engines Work
How Do Search Engines Work

Search engines work by crawling hundreds of billions of web pages, indexing them, and serving them to you. When you type a query into a search engine, web crawlers, known as bots or spiders, crawl thousands, sometimes millions of pages

Facebook Publishes New Insights into the Ongoing Impacts of the Pandemic on SMBs
Facebook Publishes New Insights into the Ongoing Impacts of the Pandemic on SMBs

Facebook has published the latest iteration of its State of Small Business report, which measures the ongoing impacts of the pandemic on SMBs, and how the vaccine roll-out is being reflected in sales numbers, employment, and more. The report incorporates

Domain Extensions 101: .Com vs .Net vs .Org
Domain Extensions 101: .Com vs .Net vs .Org

Whether you’re starting a business and need a website or looking into a site migration — your decision between these 3 top-level domains (TLD) could potentially make or break your digital presence.  Set yourself up for success with an informed decision about

Twitter Updates End Card Info for Completed Spaces, Providing Additional Context on the Discussion
Twitter Updates End Card Info for Completed Spaces, Providing Additional Context on the Discussion

Twitter continues to refine its audio Spaces presentation, this time through the addition of a new Spaces end card on desktop, which will provide more information about the Space upon completion of the live broadcast. Up till now, completed Spaces

Why Google is Updating How Page Titles are Displayed & What You Can Do About It
Why Google is Updating How Page Titles are Displayed & What You Can Do About It

This post was written by: Katie Kirchner & Rebecca Feinberg. Google Has Updated the Way It Serves Web Page Titles Until now, website owners were in control of how their page titles were displayed in search results. In August, Google