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March 14, 2019

One amazing fact about social media marketing is that markets and brands can move and scale with incredible speed. Most social media brands are created to position and market a particular product.  The scale of the market makes it evolve and reposition. Think of the car industry of years back: two great giants of this era were Henry Ford of the Ford Motor Company and Billy Durant who created General Motors. Both understood that the original market would depend upon low price. Durant also felt that the low price should also have variant brands to target different groups. Henry thought that price was the key and he created a world class brand in the Model T. For a time, Henry’s bet was the correct one.

The market evolved over time. As the decade of the 1910’s progressed a middle class developed. With more resources available, people began to want more than just a low price in a car. The variance of income created different targets for the car. This created the necessity for the car to be branded in different ways. Luckily, for GM, Billy Durant had created these different brands. In the General Motors model, Chevy was the entry level for low-income people. Pontiac was the next level. This is for people who start a job and start receiving early career promotions. For the mature mid-career there is the Oldsmobile. For those people know on the fast track there is the Buick. Finally, for the people who have made it, there is the Cadillac.

I think the GM model is the model that modern social marketing should follow. Different income groups define their products in a different manner. The brands help them define themselves. This is the beginning of what is called the “umbrella” brand. This is several brands of the same product, under the roof of one company. It is this strategy that allowed General Motors to overcome a seemingly insurmountable lead by Ford in the 1920’s to become the pre-eminent brand in cars. What are the benefits to having an umbrella brand in relation to having just one big brand like the Model T.

As in the case of General Motors, a big benefit is MARKET GROWTH. There is strength in numbers. With many brands, like the GM family, there is constant engagement with the General Motors brand, instead of the singular General Motors “car”. As in the GM case, no one brand can control the entire market. This is the genius of Albert Sloan. It was Albert Sloan that has taught marketers the importance of targeting, segmenting, differentiation, and branding. This is in clear contrast to Mr. Ford’s assertion that you can have any color you want as long as it is black.

Multi-brands PREVENT BRAND EXTENSION. In 1923, there were many car companies, most with one brand. By having multi-brands, Mr. Sloan was able to consolidate the market and to dissuade the smaller struggling companies not to extend their brand and to get out of the market, allowing General Motors to concentrate on Ford.

Multi-brands PROTECT THE BRAND IMAGE. Everyone knows that Chevy, Pontiac, Olds, Buick, and Cadillac were General Motor brands. Each of the cars contributed to the GM image. Ford’s singular brand in the Model T worked against Ford. Because it had only one brand, Mr. Sloan was able to portray the Model T as a brand “built by farmers for farmers”



March 11, 2019

Healthcare app development is shaping the future of medicine more than healthcare app development. Fueled by fast advancements in mobile technology, artificial intelligence (AI), and the Internet of Things (IoT), medical apps are giving life to innovative solutions not even possible a few years ago.

As a result, healthcare mobility is accelerating at an unprecedented rate. In 2018, leading medical publication Physicians Practice conducted a Mobile Health Survey of its readers. It found that 75.9% of its respondents utilize mHealth solutions on a weekly basis. And three out of four of its readers believe mobile apps are now a staple in modern medical practices.

In 2017, the global mHealth solutions market was valued at $21.3 billion. By 2025, this is anticipated to reach $151 billion. It’s undeniable that there are profound opportunities for organizations in this space. But building a proper solution can be a complex and arduous process.

In this post, we’ll walk through some vital healthcare app development tips that every innovator should know.

Find a Specific Problem That Actually Needs Solving

When it comes to healthcare mobility, there are a variety of categories you can venture into; workflow process improvement, management of medical records, portals for patient care, appointment booking, self-diagnosis, and nutrition apps name just a few.

Regardless of which type of medical app you focus on, it’s imperative that your creation solves an existing problem. No matter how sophisticated, accessible, or innovative your app is, its ability to gain traction and thrive is severely stunted if it does not address a specific issue. Figuring out the purpose of their solution is the first step every healthcare app developer should take.

 

Elegantly tackling a prevalent obstacle in the medical industry ensures that your app is a sustainable solution and makes it easier for it to stand out in the market. Before going any further, identify the tangible problem your app is supposed to take care of. Then approach this situation from the other side. Ask yourself, what is the most efficient and effective way to solve it?

Identifying Your Target Audience

After you’ve discovered and evaluated the issue your medical app is solving, it’s time to identify your target market. The clearer you are on your target problem, the easier this step becomes.

For example, if you’re developing a telehealth app, it must be built to work seamlessly for both patients and providers. If you’re working on a self-diagnosis app, it must come equipped with all the tools and information necessary to streamline the process for the average layperson. They should be able to understand and operate the app without the need to consult a medical professional.

Identifying your target audience greatly informs your app development and design. It also empowers you to optimize your app’s value for target segments of your market.

 

Let’s say you’re working on a remote monitoring app. Key users of your solution would obviously be physicians and patients. But dig deeper into this. A growing geriatric population and the rising prevalence of chronic diseases means a substantial portion of your users could fall into either of these categories. On the flip side, you’ll have doctors who are specialists in these and related fields utilizing your app. Knowing all of this allows you to better cater to the interests of your target groups.

For bonus points, you can take this process a step further by consulting professionals and industry insiders who have an intimate understanding of the healthcare landscape. A lack of clinical or industry knowledge is one of the main causes of medical app failures. Users are quick to realize if your app lacks authenticity or expertise.

So after you’ve identified your target audience, get their input. The insights and understanding that clinicians or patients provide can profoundly improve your final product.

Prioritize Simplicity, Scalability, and Sustainability

One of the biggest challenges facing medical app developers is making something that’s both user-friendly and sustainable. Put simply, every successful app not only looks good but functions seamlessly.

And with all of the information you’ve gathered in tow, you can accomplish this much more effectively by tailoring your app’s features and functionality accordingly. For instance, if you’re building an app that accesses medical records, efficiency in flow and connectivity to different record-keeping systems are paramount priorities.

Regardless of your niche, focus on making a healthcare app that can not only accommodate new users easily but also has room to grow. It’s almost inevitable that you’ll want to add new features in the future; this prevents your app from becoming outdated. To do this, develop iteratively.

Iterative methodologies like Agile software development are behind the success of the world’s best software. It allows your team to break colossal projects down into bite-sized chunks and add features one by one.

It also allows you to identify your minimum viable product (MVP), the most basic iteration of your medical app that can function in a production setting. MVPs are far from the endgame as far as healthcare app development goes. But they allow you to gain priceless customer feedback faster and start incorporating features that users actually want.

An MVP coupled with an iterative process enables you to future-proof your solution. Together, they shine a light on what produces the most value for your users. Feedback can result in a plethora of possible features. You may find that gamification in the form of badges greatly increases user participation. Or maybe you’ll start looking to AI for simplifying the most complex processes of your app.

Whatever type of feedback you get, it’s important to remember that it always helps to point you in the right direction.

Make Your Medical App Accessible

Accessibility is a core component to achieving widespread use of your healthcare app. Without taking the right steps to make it approachable and reachable, your app could go completely unnoticed by the community you’re targeting. Strive to make it as easy as possible for your end user to find and download your app.

If your user group is discretely defined, you may find that a download link or listing on a major app store suffices. But if your target group is larger and multi-faceted, it may be a prudent move to get your app on private enterprise app stores that health organizations or facilities use.

Besides digital accessibility, it’s crucial that you consider physical accessibility as well. Your target hardware should be taken into consideration early on in your medical app development process. It’s common for app developers to target more than one platform. You may decide that a desktop platform in addition to tablet and smartphone counterparts is a necessity.

If you are diversifying the avenues that people can utilize your app on, it’s important to be cognizant of how each one affects user behavior. The way that smartphone users interact with your app can be radically different from how tablet or desktop users do. This becomes more nuanced when you consider the actual problem your app is solving.

For example, on-demand doctor apps are more likely to be used on smartphones for their speed and convenience. On the other hand, enterprise healthcare mobility solutions are more likely to be accessed on tablets, which can accommodate for features than smartphones.

Each platform usually doesn’t merit its own unique build of your app; often, apps developed for smartphones can work on tablets quite seamlessly. But it’s still important to be aware of the subtle differences. They can become bigger problems down the line. Besides this, customizing your app to each platform allows you to leverage the unique strengths each one possesses.

Interoperability Is Imperative

When developing healthcare mobility solutions, interoperability is one of the most important factors to consider. Interoperability refers to the ability of systems, devices, products, or applications to effectively connect, communicate, and coordinate with each other.

You’ll want to ensure your medical app can interact with all of the necessary information systems and software applications in a typical healthcare facility ecosystem. At the very least, this includes existing clinical management systems utilized by hospital staff and can become more detailed depending on your app’s use. Great healthcare apps can exchange data and use it to improve patient care without any extra effort needed from users.

Today, many enterprise healthcare mobility solutions such as medical scheduling software rely on the cloud to facilitate interoperability. But some hospitals still leverage traditional hosting methods and even standalone software installation to circumvent the often exorbitant costs associated with cloud hosting. In this case, you’ll have to build a compatibility layer into your app for it to function with the existing setup.

Incorporate APIs for Efficient Information Exchange

Application programming interfaces (APIs) are processes, tools, or routines that execute specific tasks with software. They’re commonly used by both advertisers and social network apps to pass information in a continuous way.

They play an integral role in healthcare apps by ensuring that medical records are accessed by the correct users. APIs make it possible for patients to have more control over their data while giving healthcare providers the ability to access records in one consolidated, convenient place.

When users log in to your app, API requests support authentication and connect your device to a remote server. For patient care and engagement solutions, you’ll most likely need to add API components that authenticate your device prior to accessing the patient’s repository.

On top of this, you’ll also probably have to add APIs from suppliers and vendors to simplify workflow. It’s important to note that not every API is third-party accessible.

Design a Delightful User Experience

If your medical app lacks usability, it won’t be long before users abandon it and your traction slows to a crawl. No other aspects play more of an integral role in shaping the outcome of your app than your user interface (UI) and user experience (UX). This makes sense when you think about it. In healthcare, both patients and doctors dedicate an enormous amount of time to entering data frequently.

While hammering out the details of your UI/UX, simplicity is the keyword to keep in mind. Designers are really advocates for users. So it’s important for them to deeply consider how people are engaging with the app. Because patients and doctors will be spending a lot of time on your medical app regularly, emphasize ease of use.

Poor interface planning, complex user flow, and unintuitive CTAs will do nothing but take users away from your healthcare app. Instead, prioritize design that delights. Great design is intentional, balanced, and relevant. it should always add positive aspects to the user’s overall experience and foster productive results. Anything that takes away from this or causes the users to stray off course doesn’t need to be included.

Legal Compliance & Security Are Crucial

Far too often, healthcare apps fall to the wayside because they fail to comply with legal requirements and security standards. Wherever you are releasing your app, make sure it complies with the set standards in that location. For the United States, medical apps should comply with HIPAA Rules and Regulations.

Strong cybersecurity goes hand-in-hand with being HIPAA compliant. There are several practices and tools you should employ to ensure the safety and privacy of your users.

Today, many medical app developers also avoid storing app data on devices for extra security measures. Unfortunately, many clinical management systems also limit the number of simultaneous API requests. As a result, apps often turn to app servers for data storage purposes.

But these servers focus on speed and efficiency, not security. And data transfers between devices and servers are susceptible to interception by nefarious organizations and individuals. If your healthcare app exchanges sensitive information, consider utilizing end-to-end encryption and secure communication channels. Both can help tremendously in negating data breaches.

What’s Your Monetization Model?

Finding an effective monetization model can be hard for any type of app. But when it comes to medical apps, the difficulty is increased substantially.

As tempting as it may be, do not turn toward a subscription model initially. Building a strong user base can take a lot longer than you think. Instead, consider other methods for generating revenue. Introducing certified content, gamification, and freemium subscription plans are all fair game. And when just starting out, in-app advertisements can be a promising avenue.

When considering revenue generation models, take a step back and really analyze the kind of healthcare app you’re creating. Many monetization models don’t fit with certain types of medical apps. Don’t rush this part of your development process. With some due diligence, you can identify a monetization model that aligns with your app without diminishing its value and effectiveness.

Put Your Healthcare App to the Test

Testing your app multiple times before end release is essential to avoiding errors. It helps elucidate discrepancies that are often easy to miss. Plus, you cannot truly understand how well your app performs without testing aspects like cross-platform support, security, regulation compliance, and scalability.

For healthcare mobility solutions, releasing an app without proper testing can lead to fatal consequences. Whether you’re doing manual or automatic testing, ensure you evaluate your app’s performance in regard to the following factors:

  • Test security and authenticities (HIPAA compliance, Personally identifiable information (PII), Protected health information (PHI)).
  • If your app needs geo-location services, test their accuracy and precision.
  • Test app performance with various loads and performance benchmarks.
  • Check app compatibility by testing it on the different platforms you plan to release on.
  • Create real-world scenarios like poor connectivity and test your app in them.

Better Medical Apps = a Healthier Future

The healthcare mobility market is growing at an unprecedented exponential rate. Elegant technological solutions are making way for improved patient and provider engagement, which in turn cultivates better health outcomes.

 

Mobile medical apps are the future of the healthcare sector. And it won’t be long before they are the foundation of every modern medical ecosystem. Whether your app focuses on medication adherence, remote patient monitoring, or medical record management, we hope you’ve found these tips for making a healthcare app helpful.

Ultimately, market need, usability, and user-friendliness will determine the fate of each medical app. By taking these tips to heart and building the best app you can, you not only increase your chances of achieving success—you also help create a brighter, healthier future for each person that uses your app.



March 8, 2019

Magento is the shopping cart which makes online shopping extremely easy for the users and is indeed the smartest and the most robust ecommerce platform to make the life of an individual easy. An ecommerce website is a viable option for the online businesses looking to facilitate transactions and sales online. Transactions can be transported out easily and conveniently when you design an ecommerce website. Not only your prospective buyers can gain information on your products and services but also they can proceed towards making purchases. If you wish for innovative, functional, creative shopping cart, you may consider Magento ecommerce website development services.

Magento is a platform which offers creative shopping cart system to simplify the process of sales. Your ecommerce shopping site will also appear attractive with this option. Not all the ecommerce platform is considered secure but this one is reliable and secure among the competitors.

Why is Magento thought to be the best?

You may confidently consider this particular platform for your ecommerce website development because of following reasons:

· It is the best open source platform for the ecommerce website. If you are looking forward to ecommerce website development services, you must go for Magento website development.

· Since the source code here is chosen to be 'public', anyone can look up the code and read it. Thus, we may say that it offers transparency.

· It is flexible and highly scalable

· It is acknowledged worldwide and is thought to be the finest shopping cart system

· The feature rich platform is used extensively across the globe.

Ecommerce website for an optimized presence online

The use of an ecommerce website has greatly improved or enhanced in the recent times. For instance, credit cards can facilitate easy payment and seamless transaction online. The popularity of the ecommerce site is increasing due to the advancement, innovativeness in the realm. A lot many ecommerce website development companies deliver well designed, attractive, innovative and appealing websites at reduced costs. They are much easier to navigate to bring you more sales. Service providers and professionals ensure that websites function in an error-free manner with the help of support based and advanced application software. The application functions all the time without any need for human intervention. It is important to choose the best service provider for designing an ecommerce website.

Tips on choosing the service provider

If you are looking to avail the best service providers, you may follow the below stated tips:

· Creativity, capacity and the level of specialization : You should look for a company which is professional and bears experience and expertise in delivering the service. Check out the portfolio or the past work accomplished and get to know about the capacity of the company. Visit the blogs, collect references and talk to the past clients.

· The kind of services offered by the firm : You must go for a service provider who can offer you an array of services to optimize your website and web content. It must utilize pay per click, search engine optimization to boost traffic to your site.



Source by Nalini Tomar



March 5, 2019

WordPress is software code that will make you look like an expert web developer. Once installed the software will allow you to build and maintain a website or blog with ease. It was first created to make it easy to set up a blog.

Over the years programmers have extended and improved its capabilities, making it a tool for developing more than just blogs. In order to use WordPress it must be installed on your host server.

Here is a list of reasons that you should be using WordPress.

1) It's Free

What can possibly be better that getting something for free? Not only is the software free, but you can get all sorts of add-ons that will enhance the appearance and functionality of your web site.

2) WordPress has pre-made designs to use

You do not even have to think about what you want your new site to look like. Finding a great looking WordPress theme is easy since there are thousands of template templates to choose from. Once you upload your theme 75% of the design step is done.

3) No special web editing software needed

This is great. After you log onto your site you use only your browser to create and edit new web pages or your blog. You do not have to learn HTML or other code like java or CSS. The WordPress editing interface is very easy to use. It works a lot like simple word-processing software.

4) Fast posting, updating and comment management

The blogging features in WordPress allow you to update your website / blog frequently, to receive and respond to comments from your readers, and to allow others to subscribe to your site content using RSS.

5) Plug-in

Plug-in are add-ons or snap-on mini programs that give you the ease and flexibility to add different features and appearance to your website. What you would do is install the plug-in you want to use and then just configure it within your WordPress dashboard. Some examples of a plug-in would have been adding a Facebook visitor button to your site. Another would be a SEO (Search Engine Optimization) plug-in that would allow you to add keyword tags to your posts.

If you are new to website building I would highly recommend that you choose WordPress for building your first website.



Source by Steve Laba



March 2, 2019

When it comes to search engine optimization you have to stay up to date with the latest trends and algorithms to ensure you achieve success, so where do you start. 2018 is another year of internet marketers focusing on SEO. Here are a few SEO techniques that you can use to push your business forward this year.

With affordable web development, you can ensure your website meets all the requirements of the top search engines, such as fast to load pages and easy navigation. These are important factors to take into consideration when it comes to your web development and ensure you speak to your developer to ensure that they understand your goals and what you want to achieve, creating a website relevant to your industry that will appeal to potential clients on a daily basis.

From here you need to start focusing on voice search. More and more people are relying on their smart phones and tablets than ever before to carry out searches for products and services that they need. With technology constantly evolving, we have “Siri” and other voice search options on the smart phones that enable clients to carry out online searches without having to touch the keypad. The problem is we don’t speak as we write, so the keywords you are currently using may not reach your voice search clients.

Focus heaving on voice search this coming year and amend some keywords to ensure you reach this audience. The statistics show that twenty five percent of all US Google Users will rely on voice search in the coming twelve months. This includes a percentage of your own target audience.

Another thing you will find this coming year is that Google is going to remain the top search engine around the world. While they hold onto the number one position, you want to ensure you tick all the boxes in terms of what they expect from companies operating online. This includes providing informative content, offers fast page load speeds, easy online navigation and white hat techniques being used that reduces the risk of you being penalised in the long run.

Social media is an absolute must to any company that wishes to succeed in 2018. In addition to having excellent and affordable web development and keeping your website updated and easy to use and navigate, you also want to ensure you have social media accounts to help you reach your audience with confidence. The majority of people these days has at least one social media account and the trend for social media is going to see it continue to grow and boom in the coming years, something every company wants to be a part of.

It is essential that with the year ahead you ensure all the content you publish online is relevant and quality content. The quality of your content, the relevance and the information you provide is all relevant to your ongoing online success. Web development and social media are just small parts of what is really involved and you want to ensure you add value to your clients experience when it comes to visiting their website, your blog or even your social media pages.

Mobile marketing is going to continue to grow in the year ahead, so it’s definitely worthwhile ensuring that you direct some of your online marketing towards this niche market. Make your website mobile friendly and ensure you cater to your mobile clients moving forward.

Finally, don’t forget to concentrate on your local audience and incorporate local SEO into your campaign.



Source by Michael Dawson



February 27, 2019

Before you get started with your new website or editing your current site, you need to consider which hardware and software tools you may need to support your efforts.

When it comes to hardware needed this can be very simple or reasonably complex depending on your particular needs. Of course, if you plan to create a new website (or even view your new website later) you need a computer. Simple enough, right? Not necessarily. We prefer to work with Apple Macintosh (OSX Leopard on MacBook Pro) as we do a lot of intensive graphics work and have previously invested in Adobe Creative Suite software (Photoshop, InDesign, Flash, Dreamweaver, etc.). It is just as easy to create your new website using your Windows PC but we would suggest you stay away from using Windows Vista (any version) and migrate to Windows 7 or stick with Windows XP. These operating systems are just much more stable and reliable.

Another consideration for hardware should be some sort of backup hard drive or removable USB memory stick(s). It is important that you back up all of your website data to a removable drive in the event your computer crashes, is broken or is stolen. When you create website files, most of your data will be stored on the website hosting servers but, in many cases, you will have many other “builder files” that usually never make it to the hosting servers. If you lose this data you will be forced to start from scratch in many cases. Another piece of hardware that many forget about is a HD Video Camcorder. If you plan to include video on your site, you should be investing in something half decent; you can normally pick up a good video camera that also captures “still photos” for under $500.00.

When it comes to software needed, this can be somewhat more complicated, again depending on what your website design goals are. At the very least, you will need some sort of text editing software, FTP (file transfer software), graphics creation software and then a variety of other tools as you progress.

Here are some of the most common subjects you should consider when planning the design of your website product.

COMPUTER

Do you currently have a computer that can process large files (i.e. – video files) quickly and efficiently?

WEBSITE SERVER

Are you planning to host your own website portal? If so, do you know what type of hardware and server software you will need?

BACKUP HARD DRIVE or USB STICK

Do you currently have some sort of backup hard drive equipment or plan?

VIDEO CAMERA

Will you be creating custom videos for your website and, if so, do you have a HD video camera ready to go?

MOBILE WEB DEVICES

Are you planning to make your website “mobile web friendly”? If so, do you have an iPhone and an iPad? Android phone? Blackberry device? These will be needed for testing purposes!

WEBSITE CREATION SOFTWARE

Do you have any website creation software (i.e. – Adobe Dreamweaver or Microsoft Front Page) installed, licensed and ready to use?

GRAPHICS EDITING SOFTWARE

Are you planning to create your own website graphics or edit pictures? Do you have the necessary software (i.e. – Adobe Photoshop or Photo Studio)?

DATABASES

Are you planning on creating a database for your website and, if so, do you know which software to use for this purpose?



Source by E. R. Woody House



February 24, 2019

"Customer is King", a globally popular phrase holds true for every business irrespective of its domain, size and market presence. Although it's quite challenging, but still each business ensures to utilize the best available resources and technologies to enhance as well as retain its customers.

Determining the mood, likes and dislikes of the people has been one of the most effective and proven customer retention methods for many years. Previously, businesses would determine it using the traditional methods such as Direct Interaction, Mail Conversation and Marketing Survey. In this technology dominating modern era, the methods to determine the taste of customers have become more reliable and result oriented. 'Social Media Profiling' is a contemporary method which is in trend nowdays. The growing popularity of social media platforms like Facebook, Twitter, Instagram and Snapchat led to the invention of this unique technique. It is basically a method of tracking people's behavior and mood by following the content they post on social media platforms. Its result producing capabilities in a short span of time has raised the eyebrows of many businessmen who would use social media only for marketing and advertisement. Now-a-days, there are several data analytics companies exist in the market which provide professionally driven 'Social Media Profiling' service.

Let's see, how does 'Social Media Profiling' go a long way in retaining the customers?

Customer Relationship Management (CRM)

The technique helps to determine the most appropriate time to talk to the customer. Whether the customer care executive attendes a call or puts it on hold could depend on the last Facebook post, tweet or Instagram picture shared by the customer. In this way, businesses can avoid losing a customer for sure. It also contributes to decide the right tone of conversation with the customers. Through profiling, you can easily predict the mood of the customer and can use the most suitable tone to talk. If the customer has posted jovial or funny post on his / her wall, the executive is advised to talk in friendly tone.

Determining the Opinion of the Mass

Suppose you run a media house which produces Daily Soap and short Ads. Due to some reason, they are unable to keep-up the expectations of the audience, and are failing badly. Now, it's vital to determine the root cause of the problem to find a concrete resolution. 'Social Media Profiling' can do the trick here !! Using this technique, professionals put the conversation of the audience about the show on track, for a certain period of time. It helps to determine the cause of failure through analyzing the opinion of the mass.

Practicing Customization Marketing

Once the business recognizes the mood and interest of the customers through Social Media Profiling, it becomes easier to customize the scheme & offers accordingly. Customized marketing is mainly practiced in retail and banking sectors. For a movie buff, they include a free movie ticket in their plan. And, for someone who travels a lot across multiple destinies, they include a handsome discount in their scheme. This proven technique has completely changed the ways businesses would use to retain their clients in the past.



Source by Mishra Abhi



February 21, 2019

Mobile app development can be very important for your business as it helps you maximize on your sales by reaching the target audience in the best and the right way. The development services are now offered by various companies and you need to find expert companies that will help bring your mobile dream into reality. It can be costly to hire services that don’t end up getting you any value, hence choosing a company that is good enough for the development project is crucial.

Solid track record

A good development company is bound to fetch you excellent results with development that has an impeccable track record. It should have all needed platform knowledge to serve your needs and have happy customers and functional apps to show. Choose a company you are sure can deliver results beyond your expectations.

Expert developers

A good company is of course made up of designers and developers and only one with experts to handle your project will truly do justice to the mobile app project you have. Find a company whose developers have experience and knowledge of creating apps for different mobile platforms to come up with innovative application solutions for your business needs. You can check individual developer qualifications and experience to ensure you are assigned to a developer with what it takes to have a valuable app for your business.

Transparency and open communication

They are called experts and professionals because of their determination to give nothing but their best no matter what it takes. A good company will give you full inclusion into the development stages so you also approve of what is being worked on and have any changes made whenever there is need to. It should also keep the communication lines open so you can make contact or be contacted throughout the project for whatever reasons. A developer who provides a phone number, email address or is available on chat platforms is best since you know your concerns can be attended to as soon as they arise.

Competitive rates

Besides offering you quality development services, your company should be in a position to offer them at reasonable rates. The features needed in the mobile app can of course determine the rates you get but they should still be reasonable. When working with a professional company, you will get a free quote on your project and be left to decide whether to hire the services or to look elsewhere. A good development company is confident in what it can do and will offer a fair price for it.

Proven delivery methods

To be sure of what to expect from your company, you might want to check what methods it uses to ensure that your mobile app development projects turns out excellently. Experts are not worried about the complexity or scale of the project and can easily take you through the process or strategy they will use to ensure that you get exactly what you are looking for.



Source by Jovia D’Souza



February 18, 2019

When your computer skills are not so good, it may be difficult to operate an e-commerce business on your own. You will require require expert help; Fortunately, with the Magento e-commerce solution, online entrepreneurs can now have control over their online business.

Advantages of Magento

Magento is the e-commerce solution that has an open-source technology. You can conduct all your business operations with a functional online store. Today's business scenario has a lot of competition; since, a good Magento agency can help you operate your internet business with greater control and flexibility. Having an open-source platform, Magento is easily accessible to all. Its running and set-up expenses are very little. For setting up, the expenses include registration and hosting cost, extensions cost and developing customized themes. Code re-use, debugging, maintainability and support are all a breeze with Magento. Its user-friendly features help merchants to manage their inventory, create catalog, add product images, make orders and have diverse payment methods. You can have great customer interaction as you can prepare an account and have options for currency conversion and languages. It acts as a great promotional and marketing tool; flexible pricing too helps in sales. All in all, it's a total e-commerce solution for your online business.

Magento Web Developers

Magento web developers provide several services to develop your online store. If you have one, the company will do the need to re-arrange it. The web developers will provide the support for theme optimization, template design as well as customization, website management and store management. The features that Magento has help to create interactive websites. You can also search for products, category-wise. With Magento SEO, keyword specification and Meta title can be set. The work can be automated; you can maintain your online store and with various mechanisms target customers effectively. The web developer will provide all the potential ways for the development of your website.

Magento Web Design

E-commerce websites created with Magento web design are not only affordable but also very effective. A good web design speaks to your audience because it looks good and is also able to convince you easily. Professionals in this field create superior online stores, optimization and migration of e-commerce websites. They provide online configurations and installation of shopping cart modifying it to suit the business requirements. With Magento the design as well as development of an online shopping website can be completed in a short time. Easy adaptability allows reducing long-term costs. Good web designers can create visually engaging and easy navigation of website which can increase traffic and profits.



Source by Kristii Jackson



February 15, 2019

WordPress for an Easy Website

Chances are that you have already heard of WordPress. But what is WordPress? Simply put, WordPress is web software that you can use to create your own website or blog. Since it was released in 2003, WordPress has become one of the most popular web publishing platforms, and today it powers more than 70 million websites. Because it is built on industry standard php and mySQL, the WordPress hosting platform can run on just about any modern server.

But what many people do not realize, WordPress is not just a blogging tool. It is also a highly flexible content management system CMS which gives you the opportunity to build and manage your own full features website using only your web browser. Best of all, it is completely free. It is constantly improving and evolving. That’s because WordPress is an open-source project which means that hundreds of volunteers from all around the world are constantly creating and improving the code for WordPress software. And there are thousands of plug-in, widgets, and themes that enable you to build a completely custom website for just about anything that you can imagine.

How does WordPress work?

Since the early days of the Internet, websites have been created in HTML, a programming language that utilizes complex instructions called tags to format text, images, page-layouts and so on. Your web browser then reads the HTML code interpreting the tags to render and display the content of a particular page. These days, you can install WordPress on your own web hosting account in a few minutes. And once installed, it enables you to use a simple, web-based editor to create web pages without having to learn HTML. There is even a hosted version at WordPress.com, that allows you to create a new WordPress website in just a few seconds. The down-side to this method is that you do not have your own domain name, but instead you are using a sub-domain. Most Internet professionals agree that registering and building upon your own domain name and website is more valuable in the long run than spending the same amount of time to build a website using someone else’s domain name. This is why it is recommended that you get a shared web hosting account and install WordPress on your hosting account. Many shared hosting accounts include an easy click-to-install feature that makes installing WordPress on your own hosting account using your own domain name a snap.

  • johnday.WordPress.com
  • johnday.com

With your own domain name and your own web hosting account with WordPress installed, you are in control of your own content and your own website.

WordPress is a great choice for your website or blog:

  1. It’s open source, which also means it is free for commercial or private use. Hundreds of people working on it, WordPress is constantly improving and evolving.
  2. It is user-friendly. Rather than having to hire a web designer or contact your webmaster when every you want to make a small change to your website, you can easily manage and update your own content all without having to learn HTML. If you know how to use the basic formatting tools in Microsoft Word, you can edit your site.
  3. It’s flexible and extensible. There are literally thousands of plug-ins and themes, both commercial and free that enable you to easily change the entire look of your website or blog or even add new features like polls or contact forms with just a few clicks.
  4. It is easy to find support. So if you want to add highly customized features, its easy to find support or hire someone to help you. The official WordPress forum that is very helpful to find answers to all your WordPress questions. Other support options include the WordPress Stack Exchange or WP Questions that offer answers to your questions. There are thousands of developers who can help you as well.
  5. WordPress is SEO friendly. WordPress is standards compliant and includes everything you need to ensure that your content is optimized for search engines which is critical to your websites’ success and visibility in search engines. In short, WordPress is made to do SEO well.
    • Fully compliant with W3C standards
    • Built in support for RSS and Ping-O-Matic
    • Clean, search engine friendly code
  6. You will be in control of your own content. Some other publishing platforms limit what you can or can not do on your own website. And your locked into that service, so if it ever shuts down you could easily lose all your content. With WordPress you can import your data from other systems like blogger or tumbler. And you can easily export your data to move away from WordPress, should you choose. You are in control of your website and your content.

Design a website with WordPress and a Web Hosting account:

The following steps outline the process you will go through when setting up a WordPress website on your web hosting account.

  1. Buy domain name and web hosting
  2. Install WordPress from cPanel
  3. Change settings and permalinks structure
  4. Add essential plug-ins
    • Better WP Security – secure your WordPress website
    • WP Super Cache – speed up and improve the performance of your site
    • WordPress SEO by Yoast/All in One SEO Pack -optimize your site’s posts and pages for search engines
    • Contact form – add a simple contact form to a page on your website
    • Google XML sitemaps – create and submit your XML sitemap to Google for better indexing
  5. Install theme
  6. Add content

Web hosting account and WordPress

WordPress allows you to focus on your content – as opposed to countless hours of working the design and workflow – you will more likely than not enjoy running your site on this CMS. So if you are looking for an easy tool to build your own blog or website without having to learn complicated HTML, no other system makes it this easy. And you will find that WordPress is incredibly flexible with thousands of themes, plug-ins and support options to ensure that your site will continue to grow with you in the future. Most web hosting comes with WordPress ready to install with just a few clicks and the support staff at your web host are most likely very familiar with WordPress for your assistance.



Source by Stephanie Rosendahl