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September 16, 2018

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Many website development practitioners argue that web design is a must for a business. But not just any old website will do. Ten years ago any kind of web presence was better than no website at all because if your competitors had one and you didn’t then you were at a competitive disadvantage. However, nowadays what counts is a working website – a web presence that works for your business. The standards of web design have risen and so have the average business decision maker’s expectations of what their web developer will produce for them.

There is very little point in just settling for an average online presence. Take the city of Sheffield as an example of what the local businesses there have come to expect from their websites. They need:

  • good aesthetics
  • a user friendly design
  • quick loading
  • no broken links
  • is clear and concise
  • ranks well in the major search engines
  • is scalable as their business grow
  • links to social media networking sites
  • a company blog
  • a logo that appeals to their target market, and most of all;
  • a website that will work for their business and improve it’s profitability.

Why choose web design in Sheffield has an example. Well, the city is based in an area of South Yorkshire that demands value for money and, especially in a tough economic climate, the local businesses there are being very careful about how they use their working capital. Therefore, they are likely to spend their own time doing lots of research into what makes a website work and what is needed. They don’t just want a website anymore. Instead they want a website that does this, this, this and that. Additionally, they would rather use a credible, local web design company to provide them with that service because this decreases the perceived risk.

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Source by Michael J Greenwood



September 13, 2018

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Social media is a very new aspect of our businesses that has taken over significant parts of not only our marketing plans but also our personal lives.

Major platforms battle for prominence and significance by adjusting their business models to provide better returns for their shareholders while intending to improve the user experience.

As these systems develop, how you use these platforms for your business must change as well.

Social Media ROI

While certain trends are consistent, subtitle variables at play can become game changers. Recent Facebook has announced adjustments to its news feed and if that matters to your social media marketing then you will need to account for that change.

For that platform brands and businesses will now have an even harder time connecting to users with no previous demonstrated connection to the company trying to reach them.

When Facebook originally started it was a free-for-all and at that point everyone marketing online pounced. But year after year it became harder and harder to reach any users organically through their feed.

Now even the paid reach will be more restricted making it even harder to drive traffic from posts to your business's page or website.

If you measure the ROI of your social media efforts with an emphasis just on the Facebook platform then you may be warned when you see the stats start to change.

So how do you measure the return on your investment in social media?

According to Buffer, most measure by analyzing engagement with lead generation being second place and a sale being third.

As we all know measuring a conversion can be very simple or very complex but for most small businesses, it's the former and amounts to 'did they buy from us?' Egypt 'did they contact us?

Moving forward the value of a lead may take precedence over engagement as platforms make it easier to qualify where the lead came from and how the user started in one place (social media) and wound up in another (your website).

Video Marketing

Another aspect that continues to attempt to move into a more prevalent spot is video marketing.

In 2016 and 2017 many predictions were made about video becoming more and more relevant to businesses. Many companies have started, and some closed, whose sole offerings were pre-made videos that could have been updated for a business or brand to use.

The market has not shown that businesses are warm to that and many small businesses simply shy away from the cost, effort, and risks associated with trying to produce professional quality video with a small budget.

It's not impossible to do but it can go poorly very easily. As a result, video marketing is still struggling to lure companies in. Although in Buffer's same analysis, the users they polled stated that they are interested in doing more video this year.

What Should Your Business Do?

If you're planning on adapting to trends, then two things honestly stand out. While there is no shortage of opinions, most self-appointed experts or gurus are guilty of self promoting while hiring their particular specialty will become more relevant.

Ask a video marketer and they'll tell you it's all video and YouTube. Ask a Facebook ads specialist and they'll tell you it's all about Facebook ads now.

The truth is the only two big stand outs that have shown they're providing better results are Instagram (and Instagram stories specifically) and LinkedIn ads. Instagram's user base has grown dramatically and LinkedIn will soon be offering video ads leading to increased relevancy for both.

You may have a budget already set for your social media spending, but remember those are never fixed. Adjust and try attributing more to different platforms to gauge how effective it is for your business.

While it may seem laborious it's really not that hard to take an afternoon to read up on any recent changes and adjust your spending accordingly.

If you find yourself too busy to bother or hung up by the complexity, it's good to reach out to social media experts.

They can work with your SEO consultant, or if you do not have one, they may have a recommendation in making your social media work for you to avoid just pumping out content for the sake of having it and hiring it will do something for you .

Make 2018 the year you really pay attention to your social media because more and more of your competitors are.

Getting ahead of them requires adapting to change rather than resisting. Once you do you'll see much better results from your online marketing.

If you are brand new to using social media for your business and are ready to start but not sure where or how then please sign up for our Social Media Membership Program. It's a cost effective and easy way to work with industry professionals while you study the ins and outs of social media, video, and online marketing.

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Source by Susan Friesen



September 10, 2018

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Mobile phones are no longer only a communication device; they have emerged to be complete fun and entertainment device with inbuilt games, music, camera etc. Mobile game development is no longer a niche and restricted territory. Each day, mobile game developers are churning out ever interesting and interactive applications. Be it iPhone games or for other handsets, these entertainment apps have come a long way since the first game Snake made its debut in the 1997. With increase in the processing capabilities of mobile phone, mobile gaming has grown leaps and bounds.

One of the emerging trends in the mobile industry is the java games. These days, such apps are being released with multiplayer options with some going 3D, which is being touted as the benchmark of future games. Mobile gaming has thus become a multi-billion dollar industry. Gone are those days when mobile gaming meant a few fun apps installed in the handset.

Some of the corporate houses use these games for promotional activities. They outsource their custom development projects to offshore development centers that develop promotional games. Game developers add heavy ‘call to action’ factor in these games, which increases the revenue, and brand value of these corporates. One of the key advantages of outsourcing is low cost of development owing to tremendous competition in the market.

Popular Mobile Game Development Tools

UNITY– Unity is an integrated authoring tool for creating 3D video games or other interactive content such as architectural visualizations or real-time 3D animations. It can be used for the iPhone games as well as other platforms such as Google Android.

Cocos2D– It is an open source 2D framework being widely used in mobile game development. There are two versions, one written in Python and one written in Objective C targeting iOS. The API comes integrated with Box2D and Chipmunk game engines

Maya– A favorite with developers around the world. Originally used for films, television and PC games it has made inroads into the mobile gaming industry as well. This platform is known for generating awesome 3D assets for games.

Blender Game Engine– This is an open-source comprehensive 3D production suite, used for making real-time interactive content. It has been written from scratch in C++ as a mostly independent component, and includes support for features such as Python scripting and OpenAL 3D sound. It can be used to create online puzzles.

Flash Lite– Flash Lite allows users to view multimedia content. It is nothing but a lighter version of Flash mainly targets mobile devices with heavy graphic processing capabilities. Flash games can be made compatible for the mobile platform using Flash Lite.

When your requirement is of the classiest mobile games, the industry has ever seen, you have got to visit http://www.evontech.com/mobile-development.html.

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Source by Vishal Arora



September 7, 2018

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The last thing that shoppers want, especially when they're cramming for last-minute presents during the holiday season, is an excruciating checkout process.

Nothing can be more frustrating than having to fill out a form which they have previously provided with their payment information and shipping addresses. To many people, it's just pointless to waste their time on a repetitive task which a store owner obviously has to find a solution to.

Thanks to Amazon who 1-click patent expired in September this year, Magento has become the first eCommerce platform to offer a similar feature in their checkout process to ease the checkout experience of customers and boost the conversion rates of online sellers like you.

The new Instant Purchase button helps speed up checkout, especially during important shopping events like Black Friday and Christmas as every minute of your customer's shopping activity counts.

It spares repeat customers the trouble of re-entering their payment methods and shipping addresses, a grueling process which discourages many from completing their checkout as it eats up so much time.

A one-click checkout reduces cart abandonment

The average cart abandonment rate back in 2016, according to Magento, was 70 percent or even higher when mobile shoppers are to taken into account. That figure is expected to climb in the years to come as mobile devices are increasingly changing the way people shop online.

Did you know over 50% of online shoppers shop either in the toilet or in the bedroom?

Since they can not possibly use a laptop or a desktop computer in the toilet without getting it soaked, they, of course, use their ever reliable smartphones or tablets to shop. By the time they step out of the bathroom, their orders are already being processed.

However, if they get stuck on the checkout page of your website, then that becomes a massive problem.

Now now, getting stuck does not only mean a page freezes or a button is not working. Asking your customer to put their payment details and shipping address in a checkout form, which they already filled out during a previous purchase, is a form of impediment.

Using and modifying Instant Purchase

Magento's new button not only provides your customers easy of checkout, but also gets them to buy more.

That's the beauty of liberating them from repetitive forms to fill out.

Once a customer clicks on Instant Purchase, it automatically places their order using their previously-stored data and takes them at once to a confirmation page.

Note that the text on the button is totally customisable, so put anything on it that reflects your business.

The Instant Purchase feature, according to Jason Woosley, senior vice president of product and technology at Magento Commerce, is just one of the many tools which their company has created to address the growing needs of people who shop online.

"This milestone is yet another proof point of the combined power of our platform and global ecosystem in providing cutting-edge technologies customers need to react to changing market dynamics," he explained.

Do you already have the Instant Purchase button in your Magento store's checkout area? How has it improved your conversion rate?

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Source by Dave Furness



September 4, 2018

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Instead of telling you just how easy it is to install WordPress into your site, I'll go over the steps to install it and let you decide for yourself. Depending on your host, your steps may vary slightly, but these steps are valid for most major webhosts.

Without further ado, here are the steps to install WordPress to your webhosting account with cPanel and Fantastico:

  1. Log into your cPanel
  2. Go to the section called "Fantastico"
  3. Under Fantastico, find the link to WordPress
  4. Follow the onscreen instructions for WordPress
  5. Give WP its own directory
  6. After the installation completes, log into the admin panel and you're good to go

In case you're wondering about the requirements that your hosting account needs to meet, here they are:

  1. You need to have access to create MySQL databases. Without getting down and dirty into definitions, MySQL is the database system that WordPress needs on the back end in order to work.
  2. You need php. Php is a web programming language that acts as the front end that lets your web browser (Internet Explorer, Firefox, Safari, etc.) interact with the MySQL backend that WordPress stores the data on.
  3. Your hosting, should run on linux. This is the operating system of the host computer that WordPress lives on. It does not matter if your home / office computer is a Mac, a PC, or a Linux computer. You will be able to "talk" to your WordPress site through your web browser.
  4. I suggest looking for a host that provides you with cPanel. Why? Because cPanel offers you the ability to install WordPress with a few clicks and a minimum of typing even if Fantastico is not installed by your host.
  5. If you do not have cPanel, you may need to ask your hosting provider to install WordPress for you.
  6. You can manually install WordPress, but it's not really necessary and beyond the scope of this article.

Those are the requirements for WordPress. Think of these requirements as the equivalent requirements of "your car needs gas to run and air in the tires" if you're going to drive somewhere.

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Source by Rafael Marquez



September 1, 2018

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When we talk about search engine optimization, everyone is talking about optimizing for Google. Yes, Google may have the major market share when it comes to search engines war, but we should not forget that Yahoo can deliver targeted traffic to your website too. Although Yahoo does not send as much as traffic as Google does, it is still worth optimizing your website for Yahoo.

Now, let me share with you a few tips to optimize your website for Yahoo:

1. On-page factors. To rank well on Yahoo, on-page optimization is very important. You must use your primary keywords in the Title and Meta tags. Conduct a detailed keyword research to identify the main theme of your website. Then choose the primary keywords and place them at the right places on your site to score well with Yahoo.

2. Search engine friendly URLs. Do not use fanciful naming conventions for your page. Keep your URLs simple and try to include your primary keywords inside your URLs. Every word in your URLs should be separated by a hyphen.

3. Clear linking structure. Yahoo pays a lot of attention to the internal structure of your website. If your pages and links are disorganized, you will find it hard to rank well on Yahoo. So try to adopt a hierarchical structure and includes a sitemap to allow Yahoo robots to crawl your pages easily.

4. Use primary keywords as the anchor text for your internal links. As Yahoo pays more attention to the internal structure of your site, this will help you score more points with Yahoo.

5. Good copywriting. When it comes to SEO, content is king. You should not write in a way just for search engines to read. Write naturally for both human and search engines. If you can churn out unique and quality content, Yahoo will definitely reward your site with good rankings. This applies to Google optimization too.

6. Build inbound links. Getting links to point back to your site is a universal SEO tactic to rank your site high on any search engines. When your site has many back links, it means that your site is popular and important. This will make search engines notice you and reward your site with good rankings. Some effective ways to build inbound links are: article submission, press release, social book marking, blogging, commenting on other people blogs, participating in forums and many more.

Optimizing your website for Yahoo is important and you should not neglect it. Spending time to optimize for Yahoo will definitely bring you rewards in the near future.

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Source by Cheow Yu Yuan



August 29, 2018

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Website trends have always kept changing depending on user’s feedback, SEO and coding methods. 2016 has been great for website design with people trying to come up with unique ideas. Here we run down few promising trends that we predict for the coming year:

  • Visual appeal with flat design

Flat design has gained popularity in 2016 and will become even more popular in 2017. In flat design the sections are arranged next to each other neatly which makes the website easy to interact with. Clean appearance which has been liked by users visually will be a major focus. Simplicity will be the key to make the website visually appealing.

  • Responsive design everywhere

Knowing the benefits of responsive websites, developers have embraced this change more since past 2 years. There will be hardly any websites that will be non-responsive. The design approach will always have mobile view in mind. UI patterns will be created such that they are not very difficult to align them in responsive view. User’s journey will be the prime focus for desktop, smartphones and tablets.

  • Video banner

I am personally not a fan of auto play videos on websites but video backgrounds are gaining immense popularity since few months. Having video slider along with image slider is a versatile marketing trend which will rise in 2017. Users are liking the idea of instantly watching the video to gain information about the company.

  • Less use of stock photos

Its high time to change the same old idea of stuffing stock photos in the site. Some photos are so common that they are seen on many other websites also. Customers will be more picky about having unique images for their brand. People are tired of seeing typical bespoke stock images and hence original custom photos will be welcomed.

  • Bold typography and colors

We have seen rich colors being quite a rage in 2016 which is a nice stereotype break from the typical web standard colors. The trend has finally changed. Brands will make efforts to look unique and showcase clearly who they are. We will have more bold choice of typography too. The typography will be make statements, clear and sharper. We will see big hero image with a beautiful big typography with nice animations and layers in the text.

  • Less full parallax websites

We have seen a lot of parallax website in past 2-3 years. This trend is about to vanish because of its side effects with SEO. Parallax websites are usually long one page websites which do not generate URLs separately for inner pages and hence are not crawled by search engines. Also the use of heavy script reduces the speed of the site and mobile view is not so good either. Parallax is not going anywhere. Rather it will be used smartly for certain sections of the site for that excellent Visual treat.

With the above trends, 2017 seems to be a great year ahead for interesting website concepts to come into market. Creative thinkers are likely to experiment more and build fresh looking websites.

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Source by Cris Styris



August 26, 2018

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As I drive through town earlier I saw a sign for a local monogram shop and a banner that said "Find us on Facebook". Although I do not know the owners I was very proud of them (and I might add I am a fan of their page on Facebook).

That really made me start thinking about the retail industry and social media – How can a local retail store or local service provider find success with social media?

I must say I have several friends that own retail stores and can not seem to wrap their minds around how beneficial social media can be for them.

It seems to me that the problem is that as a retail business owner you are focused on closing the sale when someone walks into your store. Building a relationship with that person to get them to buy later is a secondary issue. Not that this is bad, this is the way it has been done for a very long time. I know, I was raised in my grandfathers grocery store.

Can a retail store make sales on social media? Yes, but that should not be the main focus. Before I go on you may be wondering how a retail store can make a sale on social media – you could have a products page on your Facebook Page Fan which shows items and has a tweet about new items and include a link to your website where they can order, you could post videos to YouTube of your products with your website address at the bottom of the screen.
On Social Media Making The Sale is Not The Main Objective

It is important to understand that people (your potential customers) do not join social media sites to spend money. They are there to reconnect with old friends and family, make new friends, research products and get recommendations from their friends and family.

They are not there to be sold and they will quickly block you or delete you if they feel like that is your main objective.

So knowing this, how can a retail business benefit?

You must focus on building a relationship! People need to know you, then they start to like you, then hopefully they will start to trust you and at that point, once they trust you, they will buy from you. They are then referred to as qualified buyers. They have already made up their mind that you are a good person for them to do business with.

Top 3 things to do or not do with social media!

1. Add value to their life – You can do this by sharing valuable information. Not just about your products or services but about things related to your industry. Let's say for example that you own that monogram shop I was talking about – maybe you can find articles or videos about babies or weddings or back to school that would add value to your potential customers life. Not necessarily about monogramming but if it was that would be helpful.

2. Use social media to build your leading authority (expert) status – People prefer to buy from those they think are experts in their field. How can you do this?

  • You could blog and post your blog entries on Twitter, Facebook, LinkedIn and any of the many other sites.
  • You could make videos and post them to YouTube and then to all the other sites.
  • You could write a short book or ebook about your industry.

3. Do not try to sell to them – do things to move your relationship off of the social media sites to sell.

  • Offer them something for free to opt-in to your email list. Yes retail stores should have a mailing list.
  • Post your blog entries so that they will visit your website and once there check out your products and services.
  • Create contests or challenges to get them involved with you off of the social media sites.

Social media sites offer you, as the retail business owner, the ability to expand globally. The number of people on them at any one time is staggering. Do yourself a favor and pay attention to what is going on in the world of social media.

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Source by Michele Scism



August 23, 2018

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Nowadays, you can’t really ignore the immense popularity of smartphone use. According to some recently made survey, those who own smartphones, each day they spent almost five hours using it! Hence, it is easily understandable that engaging and easy-to-use Android apps not only can keep the consumers interested but if developed and designed correctly, they can successfully increase the business sales as well. Here is a list of 4 smart tips that would help you to come up with a business-driven Android application rapidly.

#1 Use Wireframes

Before initiating with the development process, it is advisable to create a few wireframes that would set up the idea clearly how the app layout would look along with how the users would navigate the app. It would definitely help the developers to understand the navigation gaps. Moreover, the designers would understand how to make the user-interface more optimised and user-engaging. Designing wireframes prior to the development process is a good practice as it diminishes the chances of risks in the development process.

#2 Employ Agile Methodology

The concept of MVP (Minimal Viable Product) is trending a lot in today’s market. In this process, initially, the developers devise a trial app keeping in mind the requirements and needs of the users with some basic features and functionalities incorporated into it. If the response is satisfactory, developers can work on integrating more features into it depending on the feedbacks using the Agile Methodology.

#3 Make it Simple

To engage and attract the users, being innovative is kind of necessary. However, while being innovative, it is advisable not to make navigation process so complicated that the users don’t understand anything and become confused. If this happens, they won’t give a second thought to uninstall your application. Hence, keeping the design of the user-interface simple is the key to success.

#4 Take Advantage of Outsourcing

If you find out that your development team is not being able to deliver what you want or the project development is not that much satisfactory, it is advisable not to hesitate to take the advantage of outsourcing the development process. For instance, suppose that your team has experience in devising Android app. Now, you want to devise a similar application for the iOS devices. What you can do is to leverage the outsourcing that would definitely help you to speed up the development process as you already have the app planning and designing in your hand. The outsourced company has to pay attention only to the core development process. This would save a lot of time.

Apart from all the above-mentioned points, while getting involved in a mobile app development process, you can contemplate other aspects like quality checking, use of automation along with hybrid app development etc.

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Source by Rob Stephen



August 20, 2018

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Magento is the most famous e-commerce platform in the world. Developers like it because it is an open source. Big businesses like it because it is powerful, and they have got huge budgets to spend on annual fees for Premium Enterprise subscription. Learn setting up a Magento store by following these steps:

Sign up into Magento Go

  • Check out Magento. Visit the official website and have a look around. Most of the information on the official website is for developers, so if you do not understand it, do not worry your developer will do the work for you.
  • Visit the Magento Go
  • If you are satisfied with what you see on the web click Go from the top menu-bar of the page.
  • Make a click on Start Your Free Trial.
  • Now Name your online store. Insert any name that comes to your mind. You can change the name later.
  • Insert you e-mail address and click Let's Go.
  • Fill out all the business details. You will be asked to enter your name, phone number, location, username and password. You can also enter you experience level and industry.
  • Your password must at least contain eight characters.
  • After filling out the entire form, make a click on Create my store.
  • Wait for an e-mail confirmation. Make a click on the link provided in the e-mail to view your online store.
  • Go to the Store Admin. Here you can customize your store according to your needs.

Select your store design

  • Go to Design Interface. Move your cursor over the option for Design menu. Now in the submenu, make a click on Select And Customize Your Design.
  • Click Continue to move on to your theme editor.
  • Now browse all the themes. And then click Preview for any selected theme.
  • Select your theme and click Customize.
  • Set a name for your theme and click Save.
  • You can also edit your theme. After you have done editing, click Save and Apply.
  • Add your logo and click Submit.

Add products

  • Open the Products' page. Select the product type and click Continue.
  • Now fill out the product details. You can also turn on WYSUWYG Editor for adding the description of product. You will need to enter details including the product name, delivery details, description, SKU and weight.
  • When you are done, make a click on Save and Continue Edit.
  • Now add images and prices. Click images on the left sided menu to browse pictures from your computer. After selecting the desired picture, click Upload Files. Enter prices for the products and select Save and Continue Edit.
  • Add Meta Information and then click Save.

Set up the shipping and payment options before launching your store.

Launch your store

You have created a basic Magento store and now you are ready to start using your online store. In order to launch your store, go to Quick-start wizard and select Get Going. Now make a click on Launch Your Store and you are all set to go.

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Source by Syed Zaidi