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September 18, 2019

Customizing WordPress RSS Feed is very easy if you know how HTML works, but most WordPress Users don't know how to change codes specially in modifying the default RSS feed Widget. Majority of Blog Owners who are using this default available widget are syndicating Contents from the other source URL to there Sidebar in the form of News Flash or Updates from the Original Site. The main problem regarding the default WordPress widget, when you click the feed, you are redirected to the feed URL instead of having an option to open the link to a new window and having also the option to vary the link into a "no follow" attribute.

To Fix these Problem without knowing how to program. Check the Better RSS Widget Plug-in.

Download their Developers Plugin at this Page http://wordpress.org/extend/plugins/better-rss-widget/ .

Unlike the Default RSS Feed Sidebar, the Better WordPress RSS Sidebar Plug-in has the functionality of adding "no follow" to outbound links and the ability to open target links to a new window which gives you the benefit of total control over your links, but not only that, you may choose where to display the Feed and Cache Setting is not a Problem.

There are Plug ins that are more flexible than this one but I still prefer the simplicity of this tool.

There you have it, it's a simple way how to customize WordPress RSS Sidebar Display using the "Better RSS Feed Widget" Free WordPress plug-in. I hope this simple article solves your problem.



September 18, 2019

Imagine a technology where there is no Search Engine Optimization, the work would have been so tough We all talk about SEO and in the present era it is the next big thing with an extra edge but the point is what exactly does it mean? So, let us start to take a brief view of the meaning, its significance as well as advantages and limitations.

The meaning of SEO

It is said that all the companies or individuals who have their own websites, blogs or even an online retail or merchandise can easily benefit from this practice as it helps the business to expand and even complies with the business aims and policies.

Search engine optimization also referred as (SEO) is the procedure by which a website can be optimized for it to accomplish better under spontaneous search parameters. IT even sorts the keywords greatly which are highly accountable for the website to get more noticed and famous and even leads to a greater number of visitors who would view the website.

Briefly, it is a set of commands which a website or an individual blogger follows that helps in optimization for the search engines as well as boost their ratings. Thus also making the websites more quality focussed, user friendly and quick and with smooth steering.

Importance

• It widely helps in the social marketing and promotion of the websites or the blogs.

• It even helps in the smooth functioning of the website, blog or online retail or merchandise.

• It puts the company, blog or online store ahead of the competitors

• Good search and optimization methods enhances the experience of the users.

• It is cost effective than other techniques present in the market.

Benefits

• It gives stable and constant results.

• It can retrieve any data that has been used.

• It helps in enhancing the business to greater heights.

• It offers better a Rate of Interest

• The visibility increases, thus boosting sales.

• The brand gets a uniqueness from the other competitors in the market.

• It helps in winning the trust of the consumers or the users

Limitations

• The biggest disadvantage is that results lack time.

• Even the rate of Interest shows after some time

• In order to be able to stand with the competitors, a heavy investment has to be made.

After having a look at the above heads it can be concluded that SEO is undoubtedly the smartest move of the present era, a long term benefit as it boosts the sales and leads yet it has its own limitations but yet the most famous and in trend for the companies, bloggers and other online options.



September 15, 2019

In website design it is important to utilize all tools at your disposal effectively. One of the most useful parts of web design is the design of a good css page. Cascading style sheets are a critical part of any good web design and can provide the backbone for a great website. There are a variety of ways in which they can be utilized to assist in good web design.

The beauty of css is in its simplicity. It provides the platform to really tidy up your website with minimum effort. Furthermore it is extremely easy to learn.

Basic Visual Aspects

Without it the process of organizing and designing the layout of multiple pages would be a slow and arduous process. It allows the developer to apply a set of standards to a set of web pages simply by linking to the css file in the head of each HTML page. This can be applied to the body, background, font, paragraph elements, etc. Through this, the developer can make changes to the sites theme and appearance simply by making changes once in the style sheet page.

Easy Maintenance

Another obvious benefit is that well constructed css makes for easy website maintenance. Unless an issue is restricted to only one page then it can probably be dealt with via the css. As a result there is far less time scrawling through multiple pages for a problem. Furthermore if someone other than the author is altering the site then it is far easier to get to grips with the site design through this.

Inline and External CSS

CSS is also not limited simply to a single externally linked page. In most websites this page controls the priority page formatting, but there are options to apply it differently. It is sometimes the case that one particular page may require a different set of standards from the others. Usefully css can be applied 'inline'. That is to say that it can be set up only to apply one page, a section of a page or even just a single page element. It's that versatile.

Advanced CSS

Clearly css will remain critical to website design and is a big part of promoting a website within SEO UK. In the not too distant future it looks very much like css will see further improvements.

Some developers are looking into object orientated css while browsers are quickly trying to adapt to new functionality which will be available in css3 such as transform and animation properties.



September 12, 2019

Many website development practitioners argue that web design is a must for a business. But not just any old website will do. Ten years ago any kind of web presence was better than no website at all because if your competitors had one and you didn't then you were at a competitive disadvantage. However, nowadays what counts is a working website – a web presence that works for your business. The standards of web design have risen and so have the average business decision maker's expectations of what their web developer will produce for them.

There is very little point in just settling for an average online presence. Take the city of Sheffield as an example of what the local businesses there have come to expect from their websites. They need:

  • good aesthetics
  • a user friendly design
  • quick loading
  • no broken links
  • is clear and concise
  • ranks well in the major search engines
  • is scalable as their business grow
  • links to social media networking sites
  • a company blog
  • a logo that appeals to their target market, and most of all;
  • a website that will work for their business and improve it's profitability.

Why choose web design in Sheffield has an example. Well, the city is based in an area of ​​South Yorkshire that demands value for money and, especially in a tough economic climate, the local businesses there are being very careful about how they use their working capital. Therefore, they are likely to spend their own time doing lots of research into what makes a website work and what is needed. They don't just want a website anymore. Instead they want a website that does this, this, this and that. Additionally, they would rather use a credible, local web design company to provide them with that service because this decreases the perceived risk.



September 9, 2019

Social media is a very new aspect of our businesses that has taken over significant parts of not only our marketing plans but also our personal lives.

Major platforms battle for prominence and significance by adjusting their business models to provide better returns for their shareholders while intending to improve the user experience.

As these systems develop, how you use these platforms for your business must change as well.

Social Media ROI

While certain trends are consistent, subtle variables at play can become game changers. Recently Facebook has announced adjustments to its news feed and if that matters to your social media marketing then you will need to account for that change.

For that platform brands and businesses will now have an even harder time connecting to users with no previous demonstrated connection to the company trying to reach them.

When Facebook originally started it was a free-for-all and at that point everyone marketing online pounced. But year after year it became harder and harder to reach any users organically through their feed.

Now even the paid reach will be more restricted making it even harder to drive traffic from posts to your business's page or website.

If you measure the ROI of your social media efforts with an emphasis just on the Facebook platform then you may be alarmed when you see the stats start to change.

So how do you measure the return on your investment in social media?

According to Buffer, most measure by analyzing engagement with lead generation being second place and a sale being third.

As we all know measuring a conversion can be very simple or very complex but for most small businesses, it's the former and amounts to 'did they buy from us?' or 'did they contact us?

Moving forward the value of a lead may take precedence over engagement as platforms make it easier to qualify where the lead came from and how the user started in one place (social media) and wound up in another (your website).

Video Marketing

Another aspect that continues to attempt to move into a more prevalent spot is video marketing.

In 2016 and 2017 many predictions were made about video becoming more and more relevant to businesses. Many companies have started, and some closed, whose sole offerings were pre-made videos that could be updated for a business or brand to use.

The market hasn't shown that businesses are warming to that and many small businesses simply shy away from the cost, effort, and risks associated with trying to produce professional quality video with a small budget.

It's not impossible to do but it can go badly very easily. As a result, video marketing is still struggling to lure companies in. Though in Buffer's same analysis, the users they polled stated they are interested in doing more video this year.

What Should Your Business Do?

If you're planning on adapting to trends, then two things genuinely stand out. While there is no shortage of opinions, most self-appointed experts or gurus are guilty of self promoting while hoping their particular specialty will become more relevant.

Ask a video marketer and they'll tell you it's all video and YouTube. Ask a Facebook ads specialist and they'll tell you it's all about Facebook ads now.

The truth is the only two big stand outs that have shown they're providing better results are Instagram (and Instagram stories specifically) and LinkedIn ads. Instagram's user base has grown dramatically and LinkedIn will soon be offering video ads leading to increased relevance for both.

You may have a budget already set for your social media spending, but remember those are never fixed. Adjust and try attributing more to different platforms to gauge how effective it is for your business.

While it may seem laborious it's really not that hard to take an afternoon to read up on any recent changes and adjust your spending accordingly.

If you find yourself too busy to bother or hung up by the complexity, it's good to reach out to social media experts.

They can work with your SEO consultant, or if you don't have one, they may have a recommendation in making your social media work for you to avoid just pumping out content for the sake of having it and hoping it will do something for you .

Make 2018 the year you really pay attention to your social media because more and more of your competitors are.

Getting ahead of them requires adapting to change rather than resisting. Once you do you'll see much better results from your online marketing.

If you are brand new to using social media for your business and are ready to start but not sure where or how then please sign up for our Social Media Membership Program. It's a cost effective and easy way to work with industry professionals while you study the ins and outs of social media, video, and online marketing.



September 6, 2019

Business runs on how you think and directs it. Today's development has put businesses into stiff competition. Of one wants to survive in this competitive market one has to stand out of the crowd and provide others the opportunity to know what and how their company differs from others. With more of internet usage among the people, the method of advertising has also undergone significant changes. More and more people are available online spending more time on the social media. Companies are taking this opportunity to advertise their companies online. Some companies are also developing separate apps for themselves so that they can reach the customers individually. If you are having a startup developing such an app will be beneficial for you. The advantages are as follows:

Providing One To One Service

With the apps, you will be able to directly interact with your potential customers. You will know what they search for and how often they visit the app. According to their preferences, you can send special offers to them to interest them in purchasing a particular thing. This will grow more traffic in the app.

Growing Brand Awareness

Startup companies need more awareness than bigger companies. Apps can be one way to make the customer aware of the existence of such company that offers them necessary items. User-friendly and fast loading apps let the visitors stay on the app and find their needs. You are sure to find lesser bounce rates. Not forgetting that you will reach more number of audiences.

Staying Ahead Of the Race

Developing an app your business will be ahead of the competitive market. Mostly the startups do not think of developing apps. But if you believe it that let us tell you that mobile app development is cost effective. You would not have to bother about the costs because it will be in your budget they will bring you much profit in the long run.

Not all apps developed become popular among the people. In order to make it appealing to the customers you have to make it user-friendly, easy to navigate and something that the visitors will find the worthy to revisit. Make sure you develop such a mobile app with the help of expert developers that will grab more customer attention. Mobile App development is a marketing strategy that in fact, every business should adopt for its effectiveness. It has a greater hand in making a business successful.



September 3, 2019

Magento is among the most popular e-commerce platforms of the world. Developers prefer Magento over other platforms because it provides them an option to customize settings according to their needs and requirements. Large businesses prefer Magento because it is powerful and they have got a big spending budget to pay yearly fees for Premium Enterprise subscription. Magento is an ideal choice for global brands as it provides all the necessary features to benefit global shopping carts. Adding products to a Magento store is not a very difficult task. An easy method given below can help the users who want to add products to their shopping cart.

Step 1

Firstly, open the page of your website that contains products and then return to Quick-start wizard. Now make a click on "Create New Products" from the Products menu. You will be given a detailed list of information about how you can manage all the products on Magento. After reading this information, click on Continue.

Step 2

Select the product type. Now you will be asked if you wish to use the Complex Product Types. It will also ask you for an Attribute Set. For now, select default for the Attribute Set.

The option for Complex Product Types lets you list group products, gift cards, configurable products and bundled products. For now, we will only make an addition of a simple product, so let this option remain de-selected.

Now make a click on Continue.

Step 3

Now you will be asked to fill in all the product details. Such details include the name of product, product's description, delivery details, SKU and weight. Fill in all these details.

For the description of product, turn on and use a WYSIWYG Editor (What You See Is What You Get). Turning on this editor will enable the word processing options like paragraph formatting, italic and bold text. Alternatively, you can also write directly in the description box with html text.

Options for special products include Visibility and Status. Visibility allows the user to specify whether any specific product can be seen in catalog, search bar or in both. Status allows the user to select whether or not the specific product is enabled in the store.

When you are done, make a click on Save and then Continue Edit.

Step 4

Add images and prices. To add images for products, click Images from menu in the left side. Select Browse Files in order to add a desired picture from your computer.

After selecting the image, click Upload File.

Now you can select thumbnail, base image and small image for the uploaded image.

Click Save and then Continue Edit.

For adding price to the product, click Prices from the menu on left hand side. Complete all the required fields and then click Save.

Step 5

Now add Meta Information. Click Meta Information from the menu given on left hand side. Select the description and title for search engines.



August 31, 2019

Instead of telling you just how easy it is to install WordPress into your site, I'll go over the steps to install it and let you decide for yourself. Depending on your host, your steps may vary slightly, but these steps are valid for most major webhosts.

Without further ado, here are the steps to install WordPress into your webhosting account with cPanel and Fantastico:

  1. Log into your cPanel
  2. Go to the section called "Fantastico"
  3. Under Fantastico, find the link to WordPress
  4. Follow the onscreen instructions for WordPress
  5. Give WP its own directory
  6. After the installation completes, log into the admin panel and you're good to go

In case you're wondering about the requirements that your hosting account needs to meet, here they are:

  1. You need to have access to create MySQL databases. Without getting down and dirty into definitions, MySQL is the database system that WordPress needs on the back end in order to work.
  2. You need php. Php is a web programming language that acts as the front end that lets your web browser (Internet Explorer, Firefox, Safari, etc.) interact with the MySQL backend that WordPress stores the data on.
  3. Your hosting, should run on linux. This is the operating system of the host computer that WordPress lives on. It doesn't matter if your home / office computer is a Mac, a PC, or a Linux computer. You will be able to "talk" to your WordPress site through your web browser.
  4. I suggest looking for a host that provides you with cPanel. Why? Because cPanel offers you the ability to install WordPress with a few clicks and a minimum of typing even if Fantastico is not installed by your host.
  5. If you don't have cPanel, you may need to ask your hosting provider to install WordPress for you.
  6. You can manually install WordPress, but it's not really necessary and beyond the scope of this article.

Those are the requirements for WordPress. Think of these requirements as the equivalent requirements of "your car needs gas to run and air in the tires" if you're going to drive somewhere.



August 28, 2019

When we talk about search engine optimization, everyone is talking about optimizing for Google. Yes, Google may have the majority market share when it comes to search engines war, but we should not forget that Yahoo can deliver targeted traffic to your website too. Although Yahoo does not send as much as traffic as Google does, it is still worth optimizing your website for Yahoo.

Now, let me share with you a few tips to optimize your website for Yahoo:

1. On-page factors. To rank well on Yahoo, on-page optimization is very important. You must use your primary keywords in the Title and Meta tags. Conduct a detailed keyword research to identify the main theme of your website. Then choose the primary keywords and place them at the right places on your site to score well with Yahoo.

2. Search engine friendly URLs. Don't use fanciful naming conventions for your page. Keep your URLs simple and try to include your primary keywords inside your URLs. Every word in your URLs should be separated by a hyphen.

3. Clear linking structure. Yahoo pays a lot of attention to the internal structure of your website. If your pages and links are disorganized, you will find it hard to rank well on Yahoo. So try to adopt a hierarchical structure and includes a sitemap to allow Yahoo robots to crawl your pages easily.

4. Use primary keywords as the anchor text for your internal links. As Yahoo pays more attention to the internal structure of your site, this will help you score more points with Yahoo.

5. Good copywriting. When it comes to SEO, content is king. You should not write in a way just for search engines to read. Write naturally for both human and search engines. If you can churn out unique and quality content, Yahoo will definitely reward your site with good rankings. This applies to Google optimization too.

6. Build inbound links. Getting links to point back to your site is a universal SEO tactic to rank your site high on any search engines. When your site has many back links, it means that your site is popular and important. This will make search engines notice you and reward your site with good rankings. Some effective ways to build inbound links are: article submission, press release, social book marking, blogging, commenting on other people blogs, participating in forums and many more.

Optimizing your website for Yahoo is important and you should not neglect it. Spending time to optimize for Yahoo will definitely bring you rewards in the near future.



August 25, 2019

When it comes to your website, design matters. You want a site that will catch the attention of viewers, but a really good site does much more than that. You can have all the flash and dash in the world but if your website isn't easy to navigate or leaves the viewer wondering about anything, it has failed. The key to making all components work is to hire an experienced web designer . Easier said than done? Check out our tips on hiring a web design company for your business or organization.

Know What to Look For

You may think they're all the same but there are a few key differences between web designers, web developers and Internet marketers. Web designers are experts at determining layout, graphics, text and navigation of the site, responsible for creating graphics, colors and fonts, says Forbes Online. Website developers pick up from there and write the code to actually implement all those components. Internet marketers focus on boosting traffic to the site through practices like SEO. However, these days, no one can take such a singular approach; therefore, oftentimes professionals in this realm will handle all of the above phases as one unit.

Reputation

Word-of-mouth is one of the best ways to find a web designer. In fact, Forbes says this is the single best way to ensure a good match: getting a recommendation from someone you know in the business. Why? The designer will have more incentive to do an amazing job, knowing he comes highly recommended by a friend or colleague. That accountability can spur the professional on, as he is aware you're in contact with his clients. On your end, you get greater confidence in the designer's ability to handle the task because he comes with glowing reviews from a trusted source.

Portfolio

Of course, this doesn't mean you don't have to go through all the other items on your check list. Always check out a potential web designer's portfolio . This is a collection of website designs the professional has created in the past, and consequently, this is where you'll know at once if a designer is right for you. If your styles match up, then move on to the next steps in your search.

Proposal

It's smart to get a written statement of work or proposal that outlines the entire process, from budget and timeline of project to the minutiae of what will go into your website. This document will outline exactly what the web designer will build so that everyone is on the same page from the get-go. It will include the objective of your website, number of pages, custom headers, image rotations, custom forms, image gallery's; anything that will on the website from brochures and e-commerce tools to sign ups and selling tools.

Research

In your quest for the best designer, you can never do enough research. If you've narrowed down your search to one designer, don't stop there. Research their competitors so you can visually illustrate examples of your likes and dislikes. Once you've hit all these steps, you can be confident you're choosing the right web designer for your business.