Halloween is almost here (10/31), and if you’re planning a themed campaign to tie into the event, it’s worth noting the top Halloween trends of the year, to ensure that you’re up on any notable, and potentially brand-relevant, shifts.
Here’s a look at some of the current key trends of note, based on early Halloween engagement activity.
First off, Pinterest has provided some insight into the top Halloween costume trends, which points to some of the more emergent themes and sources for 2022.
Stranger Things costume ideas (+22x)
Elvis and Priscilla costume (+19x)
Patrick Bateman costume (+18x)
Top Gun costume (+6x)
Anna Delvey costume (+5x)
Harley Quinn halloween costume (4x)
Avril Lavigne halloween costume (+3x)
Dani Hocus Pocus costume (+3x)
Maddie and Cassie Euphoria costume (+3x)
Lord of the Rings halloween costumes (2x)
Some fairly significant pop culture shifts in there, which could help to guide your approach – though why Avril Lavigne?
Similar trends are evident in Google Search data, along with some additional variations and styles:
Gomez Addams costume
Mary Sanderson costume
Black Widow costume
Harry Potter costume
There’s also significant interest in couples and family costume ideas, which could be a bigger theme this time around.