One skill that is often underlooked is the ability to interpret analytics.
Deciphering data and understanding how to apply that data means you’ll be delivering a higher ROI on the content you create – which is always a bonus.
A great place to start is understanding platform-specific analytics so you can create benchmarks for account performance.
By taking a look at things like daily average reach and average likes per post, you can get a better understanding of where you’re at and where you can improve.
Another valuable skill to add to your resume is Google Analytics. By measuring exactly how much traffic a piece of content drives, you can get a better understanding of what really converts for your brand.
Most importantly, a keen understanding of analytics means you can regularly pivot your content strategy to keep the quality of your work sky high.
Resume Booster: The Google Analytics Academy can help take your social media reporting skills to the next level.
There’s no denying that social media managers possess a unique set of skills, but there’s always room to grow.
By staying curious and seeking out new opportunities to learn, you’ll stay on top of your social game — no matter what platform changes come your way!
Want to network with other social media managers and share your insider resources and tips? Join the Later Social Club — it’s our free Slack community exclusively for Later users.
Source: later.com, originally published on 2021-10-15 05:45:48
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