One skill that is often underlooked is the ability to interpret analytics.
Deciphering data and understanding how to apply that data means you’ll be delivering a higher ROI on the content you create – which is always a bonus.
A great place to start is understanding platform-specific analytics so you can create benchmarks for account performance.
By taking a look at things like daily average reach and average likes per post, you can get a better understanding of where you’re at and where you can improve.
Another valuable skill to add to your resume is Google Analytics. By measuring exactly how much traffic a piece of content drives, you can get a better understanding of what really converts for your brand.
Most importantly, a keen understanding of analytics means you can regularly pivot your content strategy to keep the quality of your work sky high.