6 Social Media Manager Skills to Add to Your Resume Today

#6: Analytics

One skill that is often underlooked is the ability to interpret analytics. 

Deciphering data and understanding how to apply that data means you’ll be delivering a higher ROI on the content you create – which is always a bonus.

A great place to start is understanding platform-specific analytics so you can create benchmarks for account performance. 

By taking a look at things like daily average reach and average likes per post, you can get a better understanding of where you’re at and where you can improve. 

Another valuable skill to add to your resume is Google Analytics. By measuring exactly how much traffic a piece of content drives, you can get a better understanding of what really converts for your brand. 

Most importantly, a keen understanding of analytics means you can regularly pivot your content strategy to keep the quality of your work sky high. 

Resume Booster: The Google Analytics Academy can help take your social media reporting skills to the next level. 

There’s no denying that social media managers possess a unique set of skills, but there’s always room to grow. 

By staying curious and seeking out new opportunities to learn, you’ll stay on top of your social game — no matter what platform changes come your way! 

Want to network with other social media managers and share your insider resources and tips? Join the Later Social Club — it’s our free Slack community exclusively for Later users. 

Source: later.com, originally published on 2021-10-15 05:45:48