4th Annual Virtual Digital Marketing Nonprofit Open House

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines.  Paid search is a form of digital marketing where search engines such as Google and Bing allow advertisers to show ads on their search engine results pages (SERPs). Paid search works on a pay-per-click model, meaning until someone clicks on your ad, you don’t pay.  Analytics, such as Google Analytics, allows you to look at your data across platforms — web and app — to understand the full journey of our users.