This post was originally published in May 2017, and last updated in March 2022. In May 2017, Google had an exclusive beta kept under wraps for select accounts at Seer. This once beta is Maximize Conversions and has turned into
You may have heard the expression, “The best content doesn’t win; distribution does.” This is why simply creating great content isn’t enough. You need a distribution strategy to make sure your content actually reaches its intended audience. Otherwise, you’ll just
So how accurate are Facebook’s ad targeting options anyway? The platform has made headlines in recent years over its intricate audience targeting process, which learns about your traits and interests based on in-app activity, then funnels that info into its
Customers are the lifeblood of any business. Without new customers, businesses cannot survive, let alone grow. In this guide, you’ll learn how to acquire more new customers for your business. Here’s what we’ll cover: What is customer acquisition? Customer acquisition is the
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