If you’re not sharing original content to Instagram Reels, you could be missing out on a huge opportunity for your brand or business.
Reels are a new way to engage with your Instagram community and reach a wider audience. In fact, they’re a real growth hack right now.
As with all new features, it’s a good idea to strike while the iron is hot — the Instagram algorithm helps to promote new features, and competition is still relatively low. Plus, the new Instagram Reels tab is full of suggested content, which is a great way to reach new audiences and boost your organic discovery.
On this note, Instagram recently announced that content with visible watermarks or logos from other apps (such as TikTok) will be less discoverable in the app.
This means it’s more important than ever to create original content if you want to show up on the Reels tab — and why we’re sharing 15 fresh content ideas in this blog post!
Even if you’re just trying Instagram Reels out, it’s important to have some good content ideas and clear goal in mind— whether that’s reaching a wider audience, giving back to your engaged social community, or showcasing your content and products to your followers.