Author: Brett Belau

A lot of marketing metrics are only good for making you look good—that’s why they’re called vanity metrics. Vanity metrics don’t give you the insight you need to make good marketing decisions, leading you to pour resources into things that

As with eCommerce more broadly, social media commerce saw a big rise in 2020. The COVID-19 pandemic, and the related mitigation efforts, saw many forced to use online shopping more often, which exposed more people to the benefits of the

What’s Happening in the World of Cookies & Data Privacy?  Like winter, the removal of (third-party) cookies is coming. While we know this affects digital marketing across the board, which marketers need to worry most?  Well… everyone!  In this post,

There’s always a debate about what skills marketers should learn. One person says it’s copywriting; another says it’s coding. One person argues it’s branding; another argues it’s strategic thinking. Add performance marketing, data science, and soft skills like management into

In this article, I’ll show you how to use the Autofunnel tool in GetResponse to build out your whole sales funnel. And the good new is you don’t have to be a marketing technology expert to build a sales funnel

As many experts will attest, user-generated content is one of the best ways to maximize your marketing performance on Instagram, with the more organic, platform-aligned approach often a better fit, both for feed and Stories posts.  And, of course, the

GDN and DV360: Are they really the same?  When speaking to clients about programmatic efforts, we often run into questions like: What’s the difference between GDN and DV360? Why should I be willing to pay extra for DV360 access? What

Looking for influencers to promote your product? You’re in the right place. Building your own social media empire can take years, whereas influencers already have the trust and attention of your target audience. All you have to do is pay them to

In this article, I’m going to talk about the importance of having a technical Project Manager who can ensure the successful delivery of any digital project that requires an external company to implement. It could be someone you have on

Snapchat has launched a new digital art project, in collaboration with the Los Angeles County Museum of Art (LACMA), which will see five digital ‘monuments’ placed around LA “that explore history and representation for communities” across the region. As you