This is an unusual switch up in Meta’s business messaging rules. This week, at its first-ever ‘Conversations’ messaging conference, Meta announced ‘Recurring Notifications’ on its Messenger Platform, which will enable businesses to send ‘proactive, automated messages, to people who have
Most SEO advice talks about optimizing for keywords that don’t mention your brand because that is how you can attract complete strangers to your business. But what about search queries that do mention your brand? In other words, what about attracting
Meta has announced an update to its US location targeting options for ads, with US congressional districts, as defined by the 2020 census, to be added as additional geo-targeting options. As explained by Meta: “Starting May 19, 2022, an additional
Search intent (otherwise known as user intent, audience intent, or query intent) is the purpose of a person’s search. It is the intent behind or reason they typed specific terms into a search engine. When people type something into a
Canonicalization is the process that search engines use to determine the main version of a page. That is the page that will be indexed and shown to users. The chosen version is canonical, and ranking signals like links will consolidate
Gaming is arguably the most influential element of online culture, and as such, it makes sense for TikTok to lean into gaming where it can, as it looks to maximize its appeal among younger audiences. Already offering game streaming options,
While the audio social hype cycle has died down significantly, Twitter is determined to continue pushing Spaces as a key connection tool, in an effort to make it a bigger part of the Twitter experience. The latest on this front
This is not going to please marketers that have made Instagram Stories a priority. Over the past few weeks, Instagram has been testing a new Stories presentation UI that essentially hides Stories posts after a certain frame count. As you
YouTube’s rolling out a new video activity graph to all videos, which will display the most engaged moments within each upload, based on when users are replaying segments. Initially previewed last October, and launched to selected creators, the graph will
YouTube has announced the addition of weekly frequency capping for video ad campaigns, as well as a coming live-stream shopping upgrade, as part of its Brandcast presentation for Upfronts week. The main element for general advertisers is frequency capping, which
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