How to Create a Marketing Strategy in 5 Steps (with Examples)
How to Create a Marketing Strategy in 5 Steps (with Examples)

A marketing strategy is your business’s battle plan that guides your future marketing efforts. Having a marketing strategy is more crucial than ever. We’re swamped with new technologies, growth hacks, and “must-try” marketing tactics. A solid marketing strategy will help

Facebook Adds New Alerts and Individual User Penalties to Help Stop the Spread of Misinformation
Facebook Adds New Alerts and Individual User Penalties to Help Stop the Spread of Misinformation

Facebook is taking another step in its renewed push to reduce the spread of misinformation via its apps, this time through the addition of new informational alerts, and increased individual user penalties, based on the distribution of content that has been

The Most Followed Celebrities on Instagram in Comparison to National Populations [Infographic]
The Most Followed Celebrities on Instagram in Comparison to National Populations [Infographic]

The most followed celebrities on Instagram command massive attention, which sees them generate huge engagement every time they post. But have you ever considered just how significant their audiences are, in comparison to, say, the population of some nations? The

Dear Google, What Should Psychics Do?
Dear Google, What Should Psychics Do?

This post was written by: Kim Dougherty and Leah Hillegas. COVID-19 instilled a heightened sense of uncertainty, ultimately resulting in shifts in general life behavior. To cope with this sense of uncertainty, people have sought out advice, from therapists, and

4 Simple Tips To Help Improve your Instagram Presence [Infographic]
4 Simple Tips To Help Improve your Instagram Presence [Infographic]

While TikTok has seemingly stolen some of its thunder of late, Instagram still remains a key focus for marketers – and rightly so. The platform now has more than a billion active users, while Instagram Stories alone sees more than

LinkedIn's Latest Transparency Report Shows Decrease in Fake Profiles, Increase in Harassment
LinkedIn’s Latest Transparency Report Shows Decrease in Fake Profiles, Increase in Harassment

LinkedIn has published its latest Transparency Report, which provides an overview of content removals, Government information requests and spam/fake profile actions that the platform took over the last six months of 2020. And there are some interesting trend notes here

9 Tips To Help Create More SEO-Friendly Content [Infographic]
9 Tips To Help Create More SEO-Friendly Content [Infographic]

“Successful SEO is not about tricking Google. It’s about ‘partnering’ with Google to provide the best search results for users.” Google’s search algorithms are always evolving, and for those creating brand content, it’s important to have an understanding of the

10 Ways to Personalize Your Marketing Messaging to Create Loyal Customers [Infographic]
10 Ways to Personalize Your Marketing Messaging to Create Loyal Customers [Infographic]

Are you looking for ways to improve your email marketing strategy? Personalizing your messaging can be a great way to boost customer loyalty and retention. The team from CleverTap share their tips for success in this infographic. They break things down

Instagram is Working on a New 'Bonuses' Payment Option to Incentivize Reels Creators
Instagram is Working on a New ‘Bonuses’ Payment Option to Incentivize Reels Creators

It seems that Facebook is still taking inspiration from other platforms as it looks to thwart the rapid ascension of TikTok. Last November, Snapchat launched its take on the short-form video trend, called Spotlight, which is a feed of short,

Ticketed Spaces are Coming to Twitter, Providing Another Way for Creators to Monetize
Ticketed Spaces are Coming to Twitter, Providing Another Way for Creators to Monetize

Twitter continues to ramp up its creator monetization focus with the addition of a new option that will enable users to create ticketed Spaces events, providing another means to generate revenue from your on-platform efforts. As you can see here,