First and foremost, let me define what a landing page is. A landing webpage is simply a web page what visitors first land on or see when they arrive to your website.In the marketing aspect, a landing page is very important to convert visitors into prospects or customers.
A landing page is created to give the first impression to your visitors and tell them about what they need and how you can solve their problem. If you manage to deliver that information and grab your visitors attention, you will be successful.
If you fail to grab your readers attention for the first 15 seconds, you have lost your opportunity to acquire a lead or make money. That is why putting some time and effort optimizing your landing webpage will create a huge difference in your business.
WordPress is a website builder that uses a blog environment to display your content in the internet. Most WordPress templates will have at least 2 columns, 1 column for the content and another is a sidebar. Using a blog feature as a landing webpage for sales has several disadvantages.
When converting your visitors into buyers or leads, you will need to get rid of all the distractions. Links on top of your blog, and at the sidebar contributes to distract your visitors into getting your information. So, if you are using WordPress, is this possible to create a high converting WordPress landing page?
The answer is YES!
How to create WordPress landing page: Using custom WordPress templates
The easiest way to increase conversion using WordPress is by integrating WordPress landing page plugin. This will give your blog into a minisite look that will get rid of all the links on the top menu bar, and sidebar.
The advantage of using WordPress landing page templates is that you will be able grab your readers attention to create high converting click through rates.Having a high click through rate “CTR” will result in more profit to your marketing either in terms of leads or customers.
The second method on how to increase conversion is by using a pop-up opt in form in your blog. Pop-up light box has proven to drive more opt in to your mailing list to create a long term relationship with your visitors. You will need to use email marketing to build a sustainable online business.
This will exponentially boost your conversion rate, and that is the main goal for marketers. Huge traffic will not result in more sales, but traffic with high converting pages are what drives more sales and revenues.
To conclude, using WordPress landing page templates is a good solution to increase your traffic conversion and turn them into leads or buyers. Work on optimizing your website, then you will see huge success in marketing using WordPress.