Let’s just get this out of the way right now: Seed keywords are not a silver bullet for SEO success. But they are the foundation of good keyword research. Spending a bit of time to develop a good seed list often
Niche sites have significant earning potential. So much so that they can eventually replace your regular “9 to 5.” But to reach that point, you need to know how to successfully get one off the ground. I’ve been an SEO consultant
You may have heard the expression, “The best content doesn’t win; distribution does.” This is why simply creating great content isn’t enough. You need a distribution strategy to make sure your content actually reaches its intended audience. Otherwise, you’ll just
Customers are the lifeblood of any business. Without new customers, businesses cannot survive, let alone grow. In this guide, you’ll learn how to acquire more new customers for your business. Here’s what we’ll cover: What is customer acquisition? Customer acquisition is the
Link building isn’t rocket science. There’s no secret club where only an elite few get taught how to build links. Anyone can do it. But it’s harder than it needs to be without tried and tested tactics to lean on. Here are
Customer acquisition cost (CAC) can be enormous for many SaaS companies. A good way to reduce that is to balance advertising with cheaper and often more sustainable marketing channels and tactics. Your best bet here may be SEO and content
Are you considering your social media strategy for the year ahead? Want to know if Reddit could be a platform worth your time and effort? The team from Giraffe Social Media share the Reddit stats you need to know in this
Struggling to gain traction on your blog? Consumed tons of “ultimate guides” and courses, but traffic didn’t budge? A few years ago, we found ourselves in the same predicament. Traffic to our blog had plateaued despite us following “blogging best
This post was originally published in 2019, and last updated in March 2022. In 2019, Google released a Beta ad format, that allows you to share visual stories with potential customers interested in topics related to your content. Discover is
Purpose of a UX Audit When was the last time you audited the buttons and links on your site for visual consistency and color usage? Or reviewed your various header styles? Streamlining small elements like these have a big impact
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