Landing Page Optimization: 15 Best Practices to Maximize Conversions [Infographic]
Landing Page Optimization: 15 Best Practices to Maximize Conversions [Infographic]

Are you looking for ways to optimize your landing pages? Want to follow industry best practices to maximize landing page conversions? The team from Toptal share their tips for success in this infographic. Here’s a quick summary: Publish relevant content Write

10 Content Marketing Tools You Should Be Using in 2022
10 Content Marketing Tools You Should Be Using in 2022

As a marketer, you have a crazy number of options to choose from for content marketing software. I’ve been doing content marketing in various forms for over six years now. In that time, I’ve used and tested a bunch of

5 Essential Ingredients to Create a Perfect LinkedIn Post [Infographic]
5 Essential Ingredients to Create a Perfect LinkedIn Post [Infographic]

Are you looking for ways to improve your LinkedIn marketing strategy? Want to create better-performing posts to share on your LinkedIn account. The team from LinkedIn share their tips for success in this infographic. They break things down as follows: Visual

How to Do an SEO Log File Analysis [Template Included]
How to Do an SEO Log File Analysis [Template Included]

Log files have been receiving increasing recognition from technical SEOs over the past five years, and for a good reason. They’re the most trustworthy source of information to understand the URLs that search engines have crawled, which can be critical information to help diagnose

20 UGC Advertising Stats & Trends You Need to Know in 2022 [Infographic]
20 UGC Advertising Stats & Trends You Need to Know in 2022 [Infographic]

Are you thinking about integrating user-generated content into your paid ad campaigns? Want to learn the UGC ad stats and trends before going live? The team from Consumer Acquisition share the UGC facts and figures you need to know in this

How to Become (or Train) a CRO Specialist
How to Become (or Train) a CRO Specialist

In This Guide: Why is it Challenging to Hire Conversion Rate Optimization Specialists?  If you plan to specialize in Conversion Rate Optimization (CRO) or are thinking of hiring a professional in the field, get ready for some challenges. The Demand

Stick a Fork in Them; They're Done
Stick a Fork in Them; They’re Done

In 2012, Google’s Matt Cutt published his now-infamous post proclaiming that guest blogging for SEO was “done” because it had “just gotten too spammy.” In 2022, I think you can say the same thing about expert roundups. I’ll explain why

16 Ways to Generate Stellar Content Ideas
16 Ways to Generate Stellar Content Ideas

Sometimes, content ideas flow naturally. Other times, you find yourself staring at a blank page with no idea what to write. It’s not long before you’re frustrated, thinking of everything else you could have done with your time and, eventually, you

How to Learn SEO (Complete Roadmap)
How to Learn SEO (Complete Roadmap)

Learning SEO can seem overwhelming. It’s a complex topic, and the industry is rife with misinformation. But with a bit of time, effort, and the right roadmap, it’s something that anyone can learn. Here’s the roadmap we’ll cover in this guide: Let’s

Meta Reiterates the Value of Personalized Ad Tracking in New Ad Campaign
Meta Reiterates the Value of Personalized Ad Tracking in New Ad Campaign

Meta is still reeling from the impacts of Apple’s ATT update for iOS, which has seen many users cut it off from data tracking entirely, limiting the insight that it can then share with its ad customers. Indeed, in Meta’s