What the Latest HSS Bulletin Means for Your MarTech Stack A few months ago, suits filed against Meta and several hospitals brought user privacy to the forefront once more. As a quick recap, it was discovered that the Meta Pixel
Here’s what we recommend: pick just one primary keyword and enough secondary keywords to cover a given topic in full. In the rest of the article, I’ll explain why and how. Primary vs. secondary keywords Going forward, we’ll differentiate between two kinds
Over the past few weeks, you may have noticed a new paid partnership feature on Instagram. Wondering what it means? With the FTC recently taking a ton of new measures to crack down on influencers and businesses that violate its
If you’re looking to get more followers on Instagram, why not enlist the help of one or more Instagram tools? It makes a TON of sense! Whether you need to improve your visuals, build a gorgeous Instagram feed, or create
Looking to get more attention for your business in 2023? Over the first few weeks of the year, we’re publishing a series of tips and notes on how to maximize your social media and digital marketing efforts, including pointers on
The Google Search Partners program, established in 2003, provides a network of Google partner websites where search ads may be displayed. Digital marketers may not realize the option to run ads on these search partners is auto-enabled when creating a
Finding the perfect niche site idea can seem like an impossible task when you’re starting out. So I decided to do the hard work for you and share 10 niche site ideas you can get going with immediately. Let’s get
If you own an e-commerce website, your product descriptions are a low-hanging fruit to help you make more sales. A great product description tells a story—the story of who your product is for and how your product can help them get
The difference between long-tail and short-tail keywords comes down to popularity. Many people search for short-tail keywords, while few search for long-tail keywords. Because of that, long-tail keywords are generally easier to rank for and tend to attract searchers with
As digital marketing specialists, it’s easy to “have the blinkers on” and focus solely on the channel or channels nearest to your heart. In my case, this is SEO. Having worked with several businesses and top brands over the past few
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