HIPAA Compliance and Online Tracking
HIPAA Compliance and Online Tracking

What the Latest HSS Bulletin Means for Your MarTech Stack A few months ago, suits filed against Meta and several hospitals brought user privacy to the forefront once more. As a quick recap, it was discovered that the Meta Pixel

How Many SEO Keywords Should a Page Really Target?
How Many SEO Keywords Should a Page Really Target?

Here’s what we recommend: pick just one primary keyword and enough secondary keywords to cover a given topic in full. In the rest of the article, I’ll explain why and how. Primary vs. secondary keywords  Going forward, we’ll differentiate between two kinds

Everything You Need to Know About Instagram’s New Paid Partnership Feature
Everything You Need to Know About Instagram’s New Paid Partnership Feature

Over the past few weeks, you may have noticed a new paid partnership feature on Instagram. Wondering what it means? With the FTC recently taking a ton of new measures to crack down on influencers and businesses that violate its

21 Instagram Tools to Help You Get More Followers
21 Instagram Tools to Help You Get More Followers

If you’re looking to get more followers on Instagram, why not enlist the help of one or more Instagram tools? It makes a TON of sense! Whether you need to improve your visuals, build a gorgeous Instagram feed, or create

Planning for 2023 - Researching Promotional Placements and Opportunities
Planning for 2023 – Researching Promotional Placements and Opportunities

Looking to get more attention for your business in 2023? Over the first few weeks of the year, we’re publishing a series of tips and notes on how to maximize your social media and digital marketing efforts, including pointers on

Optimizing LinkedIn Ads for 60% More Leads
What are Google Search Partners?

The Google Search Partners program, established in 2003, provides a network of Google partner websites where search ads may be displayed. Digital marketers may not realize the option to run ads on these search partners is auto-enabled when creating a

Niche Site Ideas
Niche Site Ideas

Finding the perfect niche site idea can seem like an impossible task when you’re starting out. So I decided to do the hard work for you and share 10 niche site ideas you can get going with immediately. Let’s get

6 Key Tips to Write Great Product Descriptions (With Examples)
6 Key Tips to Write Great Product Descriptions (With Examples)

If you own an e-commerce website, your product descriptions are a low-hanging fruit to help you make more sales. A great product description tells a story—the story of who your product is for and how your product can help them get

Long-tail vs. Short-tail Keywords: What's the Difference?
Long-tail vs. Short-tail Keywords: What’s the Difference?

The difference between long-tail and short-tail keywords comes down to popularity. Many people search for short-tail keywords, while few search for long-tail keywords. Because of that, long-tail keywords are generally easier to rank for and tend to attract searchers with

How to Fit SEO Into Your Marketing Strategy
How to Fit SEO Into Your Marketing Strategy

As digital marketing specialists, it’s easy to “have the blinkers on” and focus solely on the channel or channels nearest to your heart. In my case, this is SEO. Having worked with several businesses and top brands over the past few