Any online store, whether a new or an established one, needs to make efforts to increase sales. Every aspect of your ecommerce website counts! Here is an example of the checkout process. Sometime back, the checkout feature was just an add-on. But now, it becomes one of the most important aspects to increase sales.
As a per a Baymard Institute survey, almost 69 percent of shopping carts left abandoned online till the year 2017. It brings loss of sales and spoils the reputation of the store. We can blame on a diminished user experience for this situation. But then, such user experience is an outcome of a poorly managed checkout process.
Thankfully, Magento 2 enables you to offer better checkout experience. In a way, it can drive a conversion with ease. The platform enhances the functionality of Magento 2 extensions, that further enhances the experience. The new and improved cart system works wonders in Magento 2.0. As an advanced version, Magento 2 has simplified the checkout process.
How Does The Magento 2 Checkout Process Surpass Its Predecessor?
Magento 1 or M1 version had a six-step checkout process. It required customers to fill in multiple fields. From checkout to shipping method, and billing to order review, customers had to fill every information. This is because they could move to the next step only after filling the previous one. In other words, the checkout process was tiresome and complicated. Such a process leads to cart abandonment.
Now comes Magento 2. Welcome to the cleverly designed checkout process of just two steps! The First for Shipping and second for Payment & Reviews. Easy-to-fill steps and streamlined process can assist you facing the challenge of card abandonment efficiently. In brief, the Magento 2 Checkout Process has made the checkout experience awesome for the customers.
Here are the five factors that help Magento 2 store owners in boosting sales and offering the users with a better checkout experience.
1. Guest Checkout
Let’s face it! Most of the online shoppers hate to register with your store. Just because of cumbersome process of registration, they tend to leave the store. Magento 2 has cleverly addressed this issue with the automatic guest checkout feature. It makes the checkout process simple and encourages the visitor to complete the order. There is no need to register to purchase anything.
2. Excellent Design
Intuitive design plays a vital role to make the checkout process more pleasant. It keeps your customers away from confusion. For example, Magento 2 platform shows an order summary, a mini cart, along with product images on the right sidebar. It stays till the customer/visitor completes the process. The minicart, being responsive in nature, is accessible to smartphone users as well.
3. Payment Integration
How about integrating multiple payment methods in your ecommerce store? It is the need of the hour as we have many digital payment options. You can also create personalized payment modules to fulfill your specific business needs. Customized Magento 2 Extensions come handy for you to make such modules. The platform speeds up the process if both billing and shipping addresses are the same.
4. Dynamic Shipping Rates
The Magento 2 platform has dynamic shipping rates. It means that, the system calculates the shipping rate based on the shipping address. It shows your customers all the information related to the shipping cost in a flesh. If the customer accepts it, the price would reflect the shipping rate. You can also customize the shipping rates for various products with this feature. For example, if you want to reduce or increase the shipping rate for specific products, you can do it with this feature.
5. No Distraction
Simplicity is one of most important characteristics of Magento 2 platform. The checkout process of this platform is also distraction-free for your customers! It contains only the company logo and the Shipping and Payment tabs. In contrast to this, the Magento 1 page has a lot of links, or say, distraction points for customers. It enables you to prevent your customers from visiting other websites and focus on completing their orders.
Simply put, Magento 2 is a boon of technological advancements and has gained the ground shortly with its user-friendly features and seamless functionalities. Be it checkout or any other ecommerce-related aspects, Magento 2 takes care of all!
A better checkout experience is one of the most important factors to drive sales online. From cart to completion of order, Magento 2 makes things way simple and easy for the customers. As an online shop owner, you will observe reduced cart abandonments and increased sales figures. Magento 2 extensions helps you enhance the checkout experience by using customized Magento 2 extensions.