The B2 Blog

The NFL season is about to get underway, which will mean more engagement around sports, more discussion around sports-related themes, and more opportunities for marketers to tap into the expanded excitement and interest. So how much social media activity does

In the modern social media landscape, replication is the ultimate compliment, and it seems that rising app BeReal is the latest app that’s getting attention, and various ‘compliments’ as a result. BeReal, which has now surpassed 10 million total downloads

While NFT sales continue to decline, and interest in the first wave of digital collectibles appears to be waning, Meta is expanding its support of digital collectibles, by making its NFT display option on Instagram available in more than 100

Twitter is adding to its Professional Profiles business display options by making its ‘Location Spotlight’ module available to all brands that have converted to a Pro account within the app, while it’s also announced some new education programs to help

TikTok has published a new overview of key gaming content trends and behaviors in the app, and how marketers can tap into the conversation as a means to boost their messaging among its rapidly expanding audience. As explained by TikTok:

Twitter has launched a new program that will enable student athletes to generate income from replays of their highlights within tweets, with ads inserted into their posted clips then pushing direct revenue to the athletes, as part of a new

It’s the end of another week, so let’s check in on the Elon Musk Twitter takeover drama, shall we? This week, both Twitter and Musk have filed new documents with Delaware’s Court of Chancery in an effort to more clearly

While the Messenger Bot revolution never took hold like Meta might have hoped, bots are still widely used, in a range of contexts, with many brands now implementing responder bots in messaging apps to streamline their customer connection process. And