As the world moves further and further from the initial outbreak of the pandemic, our clients are seeing a return to their traditional marketing mixes. These more traditional channel mixes are now a hybrid of their pre-pandemic plans and the
As it works to mitigate the impacts of Apple’s ATT update, which has reduced its data tracking capacity, leading to a significant loss in ad effectiveness and interest, Meta has today announced a new set of B2B targeting audience segments,
Will social commerce ever catch on in western nations, and become the big money maker that it has in some Asian markets? It’s a key question, particularly for TikTok, which isn’t able to directly monetize content through in-stream ads like
The 2022 FIFA World Cup begins in around 100 days, and the hype is now growing, with soccer fans (or ‘football’, depending on where you live) getting more engaged in the latest news and discussion, as we head into the
Official Timeline The time is upon us… Smart Shopping campaigns will soon be sunset and part of a distant memory like ETAs. So, if you haven’t already, now is the time to start transitioning to a Performance Max strategy to
This could be a game-changer for virtual object creation, and building new items for the coming metaverse shift. Today, Snap has shared its latest research paper, which outlines a new way to create 3D digital assets from photos and videos
Pinterest has added another way to drive traffic from your Idea Pins (the platform’s take on Stories) with a new Board Sticker option, which enables you to highlight a specific Pinterest board via your Idea Pins in the app. As
Snapchat continues to make gradual shifts into eCommerce, and the facilitation of product display and purchase in all new ways, this time through the addition of new product stickers for Snaps, which will guide users through to purchase pages for
Get ready for TikTok to make a bigger push on in-app shopping, with some users now seeing a new ‘Order Center’ panel in the app, which tracks any products that you’ve purchased, looked at, or even, potentially, may be interested
The Meta-funded Oversight Board, which provides an alternative appeals tribunal for Facebook and Instagram users in the case of their content being removed or otherwise penalized, has shared its Q1 2022 Transparency Report, which provides a full overview of the
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