The B2 Blog

Messaging has become an increasingly important connective tool for many businesses and consumers, with more than 20 billion messages now sent between people and brands on Messenger alone every month. It’s convenient, generally sees quick response, and is available within

Looking to get a better handle on how Instagram’s feed algorithms work, and how you can optimize your content approach accordingly? You’re in luck – today, Instagram has published a new overview of how it ranks content for its ‘Suggested

LinkedIn continues to add new ways to help creators maximize engagement in the app, this time via a new templates option for posts, which provides a range of text formatting and background options for your LinkedIn updates. As you can

Which apps do you hate the most, either based on personal experience, or just on reputation alone? Maybe you’re just sick of seeing certain apps mentioned, or the way people use them, or maybe you hate seeing re-posts from other

Snapchat has published some new insights into how its users view inclusion and diversity, as well as how brands support social movements, in various ways. To glean insight into this, Snapchat conducted a survey of over 5,000 users from the