YouTube Announces Holiday Shopping Showcase as it Works to Maximize its Commerce Opportunities
YouTube Announces Holiday Shopping Showcase as it Works to Maximize its Commerce Opportunities

YouTube’s looking to give live-stream shopping another push, with a new series of shopping streams, and other in-app shopping activations, hosted by some of the most popular creators in the app, in the lead-up to Thanksgiving. As per YouTube: “With

Is TikTok taking over Google?
Is TikTok taking over Google?

Headline Hype We’ve seen the headlines, we’ve heard that Gen Z is using TikTok a ton more to find things that maybe they would’ve queried on Google for before. The headlines though make it sound like “TikTok is going to

13 Instagram Marketing Tips from Social Media Experts
13 Instagram Marketing Tips from Social Media Experts

Looking for some expert Instagram marketing tips? With a savvy algorithm and a suite of innovative tools, Instagram continues to be a way to reach new audiences and drive sales. If you’re looking to grow your business on Instagram, we

Instagram Provides the Capacity to Add Music to Still Image Posts
Instagram Provides the Capacity to Add Music to Still Image Posts

Instagram has added the capacity to add music to still image posts, providing another way to integrate music into the IG experience. As explained by Instagram: “Music is a huge part of expression on Instagram, and we’re excited to provide

Which Social Platforms Work Best for Each Industry? [Infographic]
Which Social Platforms Work Best for Each Industry? [Infographic]

Look, I’m not sure that I agree with all of these categorizations – and I am sure that this will spark some debate among social media marketing folk. But the team from Khoros recently conducted a thorough review of social

How RTINGS.com Dominates Product Niches (SEO Case Study)
How RTINGS.com Dominates Product Niches (SEO Case Study)

RTINGS.com (small for “ratings”) is one of the few affiliate websites that dominate the search results for a wide range of consumer electronic products, including televisions, headphones, and vacuum cleaners. It ranks high even for some of the most generic,

A Social Media Conference by Later
A Social Media Conference by Later

LaterCon is back, and it’s bigger and better than ever before! Join us on September 29th at 8 AM PT (11 AM ET) for a day full of industry-leading sessions from entrepreneurs, creators, and social strategy experts. You’ll learn how

Elon Musk’s Text Messages Provide Insight into How his Twitter Takeover Plan Took Shape
Elon Meets with Advertisers to Calm Concerns, as his Twitter Reformation Continues to Unfold

Another day in the wacky world of Elon Musk’s Twitter, and today, Elon has both killed off a plan to add a secondary, ‘official’ gray tick, to complement the blue checkmark for certain Twitter accounts, while he also met with

6 Holiday SEO Tips (To Boost Traffic During the Shopping Season)
6 Holiday SEO Tips (To Boost Traffic During the Shopping Season)

Holidays are that time of the year when people spend tons of money on gifts for friends, family, and loved ones. In fact, according to the National Retail Foundation (NRF), American consumers each planned to spend ~$998 on holiday gifts in 2021.

How to Add a Link to Your Instagram Story in 2022
How to Add a Link to Your Instagram Story in 2022

How to Post Links to Instagram Stories With the New Link Sticker (Without 10K Followers!) If you have a Business or Creator account on Instagram, you can now share links to any destination straight from your Instagram Stories – regardless