The B2 Blog

When is the best time to post on Instagram? Later analyzed over 35M posts to find the answer. The result? We discovered the average best time to post on Instagram for every day of the week — and for several

In the lead-up to Small Business Saturday (11/27), TikTok has launched a new #ShopSmall Accelerator program, in partnership with American Express, which will provide small businesses with platform tips, guidance, and even ad credit for eligible brands. The new initiative

6 Ways to “Beat” the Instagram Algorithm in 2022 If you want to improve your ranking with the Instagram algorithm, the best thing you can do is drive as many interactions (likes, comments, saves, and clicks) as possible. And by

It’s tough to write about all the changes at Twitter at the moment. Not because of some sentimental attachment to what the platform was, or frustration at what Elon Musk may or may not do to break it (which he

It’s Friday, so let’s keep the Elon Musk/Twitter updates to a minimum, shall we? Okay. There’s, like, a lot. Verification Chaos As expected, Elon’s plan to sell blue checkmarks, which no longer signify verification (as there is no form of

Adding text to your TikTok videos is one of the best ways to create inclusive and engaging videos on the app. In this blog post, we’ll walk you through how to use TikTok’s text editor, how to use on-screen text

Is TikTok part of your holiday marketing plan? This could help – today, TikTok has launched a new holiday marketing mini-site, which includes links to a range of case studies, ad tips, creative tools and more, which could help you

How often should you post to Instagram each week? Should you post on Instagram every single day? If you work in social media, you’ve probably asked yourself these exact questions at one point or another. To discover the answer, Later