A few years ago, I worked at ReferralCandy, a referral program SaaS company. The ReferralCandy blog was popular. We were publishing tons of content and getting significant traffic. But none of our content mentioned the product or any of the
Pinterest continues to evolve its video offerings, this time via the launch of a new, separate ‘Pinterest TV Studio’ app, which is designed to enable live-stream creators to improve their streaming set-ups, with multiple camera capability, improved editing tools and
💡 Imagine this: You just kicked off with a client (or you are the client) and it’s the company’s first time working with an SEO agency. This client sees how much value that SEO can bring but is concerned about
Looking to create a buyer persona for your business? You’re in the right place. Many companies have experience creating buyer personas. It’s usually done after a day of brainstorming in a meeting room. After the session, documents with demographic and psychographic
As it continues to lose ground to TikTok, where people are increasingly spending their social media time, Facebook is constantly trying to figure out new ways to keep people engaged, and glued to its app instead. The Social Network’s latest
Everyone knows that niches like fitness, travel and tech are lucrative affiliate marketing opportunities. But big broad niches like this are also fiercely competitive, making it hard for new sites to compete. For example, you’re hardly likely to outrank the
After testing out a range of variations of the option over the past year, Twitter has today launched a public test of its new ‘Twitter Circle’ option, which will enable users to share tweets with a specific, custom group of
You’ve spent hours writing a new post, optimizing it for search engines, and crafting the perfect article to grow your traffic. But it means nothing if no one reads it. Your blog post’s title is the first barrier to entry to
If Meta wants to see its metaverse vision become a reality, it needs to get more people into VR headsets – because the majority of the examples that we’ve seen of Zuck and Co.’s imagined metaverse thus far involve fully
It’s almost here, the most sacred of all holidays – ‘May the 4th’, a day to celebrate all things Star Wars and The Force related. Okay, it’s not really a holiday, and it’s likely not sacred, as such, but Star
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