What It Is, Why Use It, and How to Get Started
What It Is, Why Use It, and How to Get Started

A few years ago, I worked at ReferralCandy, a referral program SaaS company.  The ReferralCandy blog was popular. We were publishing tons of content and getting significant traffic. But none of our content mentioned the product or any of the

Pinterest Launches New 'TV Studio' App as it Looks to Expand on its Live Commerce Offerings
Pinterest Launches New ‘TV Studio’ App as it Looks to Expand on its Live Commerce Offerings

Pinterest continues to evolve its video offerings, this time via the launch of a new, separate ‘Pinterest TV Studio’ app, which is designed to enable live-stream creators to improve their streaming set-ups, with multiple camera capability, improved editing tools and

How to Work SEO into Your Digital Marketing Strategy
How to Work SEO into Your Digital Marketing Strategy

💡 Imagine this: You just kicked off with a client (or you are the client) and it’s the company’s first time working with an SEO agency. This client sees how much value that SEO can bring but is concerned about

How to Create a Buyer Persona for Your Business
How to Create a Buyer Persona for Your Business

Looking to create a buyer persona for your business? You’re in the right place. Many companies have experience creating buyer personas. It’s usually done after a day of brainstorming in a meeting room. After the session, documents with demographic and psychographic

Facebook Tests New Stories-Like Notifications Bubbles to Boost Engagement
Facebook Tests New Stories-Like Notifications Bubbles to Boost Engagement

As it continues to lose ground to TikTok, where people are increasingly spending their social media time, Facebook is constantly trying to figure out new ways to keep people engaged, and glued to its app instead. The Social Network’s latest

6 Best Niches for Affiliate Marketing in 2022 (Profitable and Uncompetitive)
6 Best Niches for Affiliate Marketing in 2022 (Profitable and Uncompetitive)

Everyone knows that niches like fitness, travel and tech are lucrative affiliate marketing opportunities. But big broad niches like this are also fiercely competitive, making it hard for new sites to compete.  For example, you’re hardly likely to outrank the

Twitter Launches Public Test of 'Circles' for Private Chats via Tweet
Twitter Launches Public Test of ‘Circles’ for Private Chats via Tweet

After testing out a range of variations of the option over the past year, Twitter has today launched a public test of its new ‘Twitter Circle’ option, which will enable users to share tweets with a specific, custom group of

7 Blog Title Formulas That Get Clicks (With Examples)
7 Blog Title Formulas That Get Clicks (With Examples)

You’ve spent hours writing a new post, optimizing it for search engines, and crafting the perfect article to grow your traffic. But it means nothing if no one reads it. Your blog post’s title is the first barrier to entry to

Meta's Planning to Launch Four New VR Headset Types Over the Next Two Years
Meta’s Planning to Launch Four New VR Headset Types Over the Next Two Years

If Meta wants to see its metaverse vision become a reality, it needs to get more people into VR headsets – because the majority of the examples that we’ve seen of Zuck and Co.’s imagined metaverse thus far involve fully

Reddit Shares New Insights into Science Fiction Engagement for May the 4th [Infographic]
Reddit Shares New Insights into Science Fiction Engagement for May the 4th [Infographic]

It’s almost here, the most sacred of all holidays – ‘May the 4th’, a day to celebrate all things Star Wars and The Force related. Okay, it’s not really a holiday, and it’s likely not sacred, as such, but Star