The B2 Blog

You may have noticed a change to your TikTok tabs in recent weeks. Some users have reported that the ‘Discover’ tab has changed to a new ‘Friends’ tab instead, which is a showcase of videos posted by your connections, as

WhatsApp has launched the first stage of its new Communities roll out, with Reactions now available in group chats, and users now able to send files within WhatsApp up to 2GB in size at a time, up from its previous

As social media usage evolves, so too do usage trends, and the content types that people find the most engaging, and more enticing in social apps. Initially, in the early days of Facebook and Twitter, brands effectively saw social media

Could this be another victim of Apple’s iOS data tracking change? Meta is quietly changing the way that it uses Location Services in Facebook, with the depreciation of several local-based functions in the app, including Nearby Friends, weather alerts and

In what is fast becoming the key social platform trend of the early 2020’s, Twitter appears to be the latest platform that’s gone ‘full TikTok’. As you can see in this example, posted by social media expert Matt Navarra, Twitter

User activity on LinkedIn continues to rise, with the platform reporting ‘record levels’ of engagement growth for six quarters in a row and counting, and as broader economy continues its resurgence, in the wake of the pandemic, you can expect

After first testing them with selected creators over the last month, Twitter has now announced that all Spaces hosts and co-hosts can access full Spaces analytics. As you can see in this example, the new Spaces analytics tools include data