Social Media is Becoming Less ‘Social’ and More ‘Media’
Social Media is Becoming Less ‘Social’ and More ‘Media’

What’s the difference between social media and entertainment, and on which side of the fence do the major platforms sit?  Is Instagram a social app, or an entertainment platform? What about Snapchat, or TikTok? Increasingly, it’s algorithms that are defining

How to Use Pinterest Idea Pins for Creative Storytelling
How to Use Pinterest Idea Pins for Creative Storytelling

How Will Idea Pins Change the Pinterest Experience? Idea Pins are a major shift towards interactive video content, which is a significant change for an app that is primarily known as a search and discovery platform. According to Pinterest, Idea Pins

NFTs are Coming to Facebook and Instagram – Whether You Like Them or Not
Political Content is on the Decline on Facebook, According to the Latest ‘Widely Viewed Content Report’

This was… unexpected, Today, Meta has released its latest Widely Viewed Content Report for Facebook, covering Q3 2022, which, for the first time, isn’t riddled with data gaps due to some of the most popular posts in the app later

8 Easy (But Effective) Ways to Grow Your Email List
8 Easy (But Effective) Ways to Grow Your Email List

Your email list is one of your business’s most important marketing assets. Rather than fleeting traffic from temporary social media posts or paid ads, these are people who have engaged with you and you have direct access to. You can