Landing Page 01 Clarity Information is scannable
UX Checklist Series: Landing Page Design | UX & CRO

This post is from our User Experience (UX) Checklist Series:   Landing pages are important lead generation tools that have two main goals: 1) provide users with the critical information needed to make a decision, and 2) provide a clear

Twitter Announces Major Staffing Changes as Musk Deal Continues to Take Shape
Twitter Announces Major Staffing Changes as Musk Deal Continues to Take Shape

The changes keep coming at Twitter HQ. Today, Twitter CEO (for now) Parag Agrawal has announced that key leaders Kayvon Beykpour and revenue products chief Bruce Falck will be leaving the company effective immediately. Interrupting my paternity leave to share

Snapchat's Latest Viral AR Effect Underlines its Nous and Understanding of AR Elements
Snapchat’s Latest Viral AR Effect Underlines its Nous and Understanding of AR Elements

Honestly, when was the last time that any app other than Snapchat produced an AR effect that went viral? Snapchat’s repeatedly underlined its nous and capacity in this respect, from spewing rainbows to dancing hotdogs, from aged up effects to

3 Tips For Creating an Effective International SEO Strategy
3 Tips For Creating an Effective International SEO Strategy

This post was originally published in 2019, and last updated in May 2022. You’ve diagnosed a business need for an international footprint, you have the executive support needed, but…now what? An effective international strategy is going to be extremely different