4 Accessibility principles explained using POUR acronym
What SEOs Should Know About Accessibility

Why accessibility matters for SEO and content marketing The goal of both SEO and accessibility is to make your content more available to visitors regardless of the device they’re using or the situation they’re in. A focus on accessible content

Twitter Adds New Simplified GIF Creation Process in the Tweet Composer
Twitter Adds New Simplified GIF Creation Process in the Tweet Composer

Um, this is… new, I guess. Today, Twitter has announced that it’s added a new option to more easily create GIFs in-app for users on iOS. As you can see in this example, now, when you go to the Twitter

Instagram Tests New 'Scheduled' Sticker for Stories to Remind Your Audience of Upcoming Events
Instagram Tests New ‘Scheduled’ Sticker for Stories to Remind Your Audience of Upcoming Events

This could be interesting – Instagram’s currently testing a new ‘Scheduled’ sticker for Stories, which provides another way to promote your upcoming events. As you can see in these images, posted by app researcher Ahmed Ghanem, the new ‘Scheduled’ sticker

What It Is & How It Works
What It Is & How It Works

I guess it’s true what they say about product marketing—it suffers from an identity crisis. Because product marketing is closely related to some other roles in marketing, it’s not that obvious what product marketing is really about. That being said, once