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Here’s Why Brands Are Taking Instagram Influencers on Vacation
February 8, 2023
15 Mar
Ukraine War Tests Whether Marketers Can Address Crisis Meaningfully
Consumers want brands to take concrete measures addressing Russia’s invasion of Ukraine, a reflection of growing public awareness of the influence companies wield over major global events and widespread concern over the conflict. Despite these expectations, marketers should not rush
15 Mar
How the Producer Economy Is Changing Influencer Marketing
Influencer marketing is evolving into what’s being called “the producer economy” consisting of content creators who seek to build their own media brands that are independent of social media platforms. This push for greater control over distribution also affects brands
15 Mar
The Complete Guide to Content Repurposing
Your content is not “one and done” when published. You’ve spent so much time creating that piece of content. So it makes sense to get as much mileage as you can out of each piece you create. How do you
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