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April 20, 2018

In today's business scenario, online businesses are becoming more important and growing larger sales volume over physical businesses. For making these online stores, many eCommerce frameworks and solutions are being created. They enhance the look and feel of a website with their robust structure and high functionality as well as allowing greater control within a business. Among the many eCommerce frameworks available, Magento has become the top choice amongst website developers because of its incredible flexibility, scalability, efficiency and customizable features that can be added to any online store, making an eCommerce site that is more attractive to buyers and sellers. Here is an explanation of the great features that are included in Magento eCommerce development:

Low Cost Open Source: With Magento, there is very little set-up and running costs. Although there are some initial set up costs that includes domain registration, hosting, custom theme development and extensions costs, the benefits after this is a very high ROI in comparison to the setup cost. Developers can download, copy and modify Magento, as the source code will always be freely available. The community continues to evolve and develop new features, because it is an open source software and the community uses the same OSL 3.0 license for Magento. This open source software lowers business costs, while maintaining a high level of quality.

Easy Customer Interaction: With the help of Magento, customer interaction and customer services can be performed very easily. Magento provides great customer satisfaction because of its important features like account creation, customized form, different language options and currency conversion.

Magento is User Friendly: Magento is a user friendly eCommerce solution. Merchants can easily create catalogs, add product images, review products, manage inventory, orders, shipments and set different payment methods.

Magento is SEO friendly: In Magento, we can easily optimize any website because it is very SEO friendly. We can also incorporate Google Analytics for web traffic analysis and also to find out customer behavior for the site. The reporting part is also good as it provides the admin dashboard for the report overview.

Marketing and Promotional tools: There are many great marketing and promotional options with Magento like Up Sell and Cross Sell to increase order values. Along with this, it has flexible pricing options which also generate great leads in marketing and sales.

Themes and Add-ons: There are many Magento themes available online for web development. The web layouts and functional add-ons can be installed without any hassle as Magento is less complex compared to other eCommerce solutions.

Magento e-commerce development is trusted by the world's leading brands and has over 100,000 merchants using it. It is used for creating small, medium and large stores and is constantly updated and upgraded, offering many tools and features to help make websites noticeable in the continuously growing online market. This is why many online businesses prefer Magento for their e-commerce store development.



Source by Stephen Kenealy



April 20, 2018

Everyone knows the importance of using WordPress as the CMS for developing a great website. It is an amazing platform to create websites on a small level as well as on a large enterprise scale. This is because WordPress is so easy to learn as a beginner and scalable too to meet the needs of any large-scale business website.

A successful blog demands posting amazing content on daily basis to make Search Engines happy. This may seem to be as easy as ABC but when we think on the ground levels, we see the reality! First of all, you can easily hire a WordPress developer to set up your WordPress website and second thing is you can also gain more traffic to your website by the tips that we will be discussing in this write-up.

Blogging is a field which demands too much time because it takes time to think of an idea, write on it, polish the content and then publish it! Then starts the act of sharing it and almost begging on social media platforms to get more views and shares. It can become very annoying at times especially when you are working so hard to create the content.

The tips we are going to discuss here will help you get easily found by more people and it shows that smart work is the key rather than just hard work which can actually drive you mad at most of the times.

1. Change Heading Styles with a Tap of a key!

Saving time is one of the most important things you can do when you are a blogger and creating content has already taken your days to polish the final piece.

Use Ctrl+2 (if you are a Windows or a Linux user) and CMD+2 (if you are a Mac User). This is used when you want to change the H2 tag and then this function can be performed by putting the cursor on the line.

2. Save time by automatically linking to your existing content/ posts:

WordPress offers an easy way to link to an existing content. Sadly, the option to link to your existing content or posts are easily ignored by most of the bloggers when they are publishing their posts in the WordPress blog.

In the Click/ Insert Link in the content editor, a pop up box appears and a list of already existing content to help you choose what you want to link in your present post.

3. Easily Paste Rich text- No need to format!

Div Codes and formatting from another website or blog content can be conflicting with your blog’s format so the best thing to paste the text in your WordPress blog would be to click on the plain-text clipboard icon in the Menu Bar!

4. Appropriate Image Size should be used:

A WordPress blog without images may seem to be dull and boring. So, to enhance the quality of the blog, you can place the well-designed exclusive images to your posts. It can seem very tempting but you have to use images with appropriate size otherwise there will be bad impression on your WordPress blog. If you want help of WordPress developer, go ahead!

In the same way, you can use Image compression tools to take advantage of the SEO benefits and drive more traffic easily to your blog.



Source by Sophia Phillips



April 19, 2018

SEO, search engine optimization, can make the most successful businessman shake in his boots. The best SEO services helps you grow your business online, increase your daily website traffic, reach a wider audience and increase your online revenue. This form on internet marketing ensures that you push your way to the top of your industry online and reach your audience, increasing your customer base on a regular basis.

For companies that are just starting out on a limited budget where the owner is responsible for their own SEO campaign or a new internet marketer who is taking their certifications into the real world and starting their first position in the online marketing industry, SEO can be daunting. These are the most common concerns beginners have when it comes to their search engine optimization.

The first is the return on investment. Remember that search engine optimization is not an overnight success story, it take a lot of hard work and dedication to slowly build the name up and get it to the first page of search results. That being said, some new companies also employ internet marketing specialists because they offer the best SEO services, but in doing so, you must ensure that you are earning a return on investment in the long run.

Another major concern for those starting out with SEO is the time it takes to build a band online and start improving ranking. This is not something that can be played around with for a couple of hours a week and expected to work. It will need daily work, monitoring, readjusting and more, which is why so many companies take advantage of online marketing companies who can provide the best SEO services at the best possible prices.

The technical side of SEO is very daunting and unless you have good understanding of what is involved it is definitely better to use a company who does this type of work on a daily basis. The technical side of SEO will include increasing your website speed and improving navigation, making your website mobile friendly, link building and so much more, things that most business people cannot do by themselves.

Penalties are a very serious concern and something that everyone needs to focus on when it comes to search engine optimization. Most people don’t understand that the slightest mistake can lead to penalties, which then in turn, results in the company dropping their ranking to the second, third or maybe even fourth page of search results. Large corporations have lost their ranking due to small mistakes on their side. So it’s important that you know the latest trends and upcoming algorithms, so you can always ensure your marketing and website meet all the boxes required by the top search engines to boost the brand and be included on the first page of search results.

Setting targets is probably one of the hardest things when it comes to search engine optimization, working your way up the ranking and being seen as an authoritative company in your industry can take months to start seeing results. Once you get to the front page of the search results, then it comes down to maintenance and that means doing exactly as you have been doing to get yourself to where you are, except making necessary adjustments as and when new algorithms come into effect.

Finally is the results expected to achieve. So many companies expect too much when they first hire someone for the best SEO services without the understanding that this takes time and it requires ongoing work and maintenance to achieve the results that you are looking to achieve.



Source by Anoop K Krishnan



April 19, 2018

I believe in judging a website by how well it converts visits into profits and this can be achieved with “stickiness”… the measure of how long a user spends on your site.

The longer they stay the likelier they are to spend money, ask any good salesperson worth his weight in salt!

Website Design, “stickiness” & the 8 “C’s”

Your design should keep visitors on your site AND make them come back for more so implement a few of the “C’s” in your site design to improve your conversion rate:

1.Content

“Content is king” so ensure your web copy is unique, fresh, useful to users and fits in with the overall design.

Broadcast content with RSS Feeds, e-mails and sms to your target audience and link to relevant sites to get your point across (automate this in the website design).

Interactive website design (on-line games, weather reports, etc.) ensures consumers spend more time on your website.

Include F.A.Q.S, reports, research data or on-line response forms and integrate call to actions throughout the website.

2. Community

Engage people on your website, plug-ins from Social networks should be incorporated in your website design to further develop peoples perception of your brand.

3.Communication

It’s important for prospects or customers to reach you, display your contact details on each page and use an email notifier to inform users of any updates to the website.

Your design should include a Blog and allow comments giving you a better insight of your visitors needs.

4.Customisation

Allow visitors to personalise landing pages and ensure the website design is customer centric with personal greetings and personal preferences.

5. Commerce

Customers should be able to complete the entire purchasing process on-line so incorporating on-line registration, secure payment facilities, order tracking and return policies in the website design is essential.

6. Convenience

Ensure your Hosting Company is reliable and keep your website down time to a minimum, remove dead links and ensure that information in no more than 3 clicks away (plan during the initial website design phase).

The website design should ensure a pleasant user experience with simple navigation, good graphics and clear typography.

7. Choice

The website should offer a wider selection of products than normal distribution channels or perhaps offer a product customisation option for registered members.

8. Cost

We always looking for bargains and the easiest way to find them is on-line, offer discounts for on-line purchases or bookings (check out kulula.com for a good example).

Plenty of thought has to go into website design so always plan before you launch your on-line presence (or overhaul your existing web design).



Source by Darryl D Alexander



April 18, 2018

Smartphones are a huge success story of the past two decades – and the devices get more powerful each year. Many businesses achieve significant benefits by using mobile technology – including those in both industrial and commercial markets. Deploying applications to mobile users involves a unique set of challenges and choices.

This article provides a background on the current mobile technologies available.

Types of Application for Mobile

The fundamental consideration with delivering business applications over mobile phones is the huge number of devices, and the wide variety of features on these.

Successful mobile application development often involves a combination of technologies and techniques. This is where a diverse skill set, together with an understanding of the mobile landscape, is essential to provide businesses not only with development services but also effective guidance in this time of accelerating change. The challenges at this stage in mobile technology are mirrored by an ever-increasing range of opportunities for businesses to implement new and improved processes.

In general, there are two main approaches to delivering business solutions over mobiles:

(1) Web

The mobile Web has undergone enormous advances over the past few years. According to recent research, around a third of adults in the UK are now using a smartphone – it seems fairly safe to assume that this will only continue to increase. Many more mobile users have some kind of internet access. Although the functionality of mobile Web browsers is now at a good level, there are still considerable restrictions in terms of network connectivity and speed – this is expected to improve over the next couple of years as 4G kicks in, but for the moment remains a serious constraint.

Many organisations create mobile versions of their sites and Web services, with minimised content designed to cope with mobile hardware and data connectivity limitations. One potentially valuable prospect in the mobile Web will be the advance of HTML5. This technology is still very much under development, but with major sites such as the Financial Times opting to use it rather than targeting specific mobile platforms it does look very promising. HTML5 offers a range of benefits including facilities for offline support, multi-media, interactivity and location awareness.

(2) Mobile Apps

Native mobile applications are software solutions deployed directly onto devices such as phones. Many mobile applications link to internet services, with the application, or “app”, handling user interaction natively. Mobile apps have the advantage that they provide a deep level of interactivity that is suited to device hardware – for example, using gestures or sensors like GPS. The difficulty with using mobile applications to deliver business services is the range of platforms in operation. As of early 2011, Google, Apple and RIM together occupy around 90% of the smartphone market. However, the mobile landscape is still in a state of change and there are other players including Windows and Palm – it would be unwise to make any predictions about how market share will look even in a matter of months as things stand.

Microsoft have replaced the Windows Mobile system with Windows Phone 7, with an increased focus on consumer use. Although Microsoft currently has a reduced position in terms of smartphone market share, the upcoming Mango release is looking very promising, and is being received quite well in early testing.

In terms of technologies for mobile apps, the list is long, and depends on which platform (or platforms) you choose to target. Among the most commonly used programming languages for mobile applications are Java, Objective C and C++. Each of the major platforms has a specific Software Development kit, with its own tools to help with the design, testing, debugging and deployment.

The complexity of mobile application development is such that targeting even a single platform involves extensive testing. Some businesses maximise on development resources by balancing native user interaction with cross-platform resources at the back-end, in which case a mobile app can effectively function as an interface for a Web application.

SMS

Aside from targeting specific mobile platforms through software and Web development, there are additional ways to exploit mobile contexts for some business processes – SMS is one such case. In this model, services are delivered as SMS text messages. This has the benefit of generally working across all phones, and payment can be handled via users bills – but it’s a very limited form of interaction. SMS also has a problem that message delivery is not guaranteed. Integrating SMS message handling into Web applications is quite simple – and support for processing SMS messages from users is widely available.

About Android

Google’s Android operating system is going from strength to strength at the moment. Having initially been seen as a platform of interest mainly to geeks, Android now occupies around a third of smartphone market share. Android’s growth is partly down to the openness of the platform, which is available on phones across the market range and from various hardware manufacturers, making it accessible to a more diverse range of users than iPhone.

Apps available through the Android Market are also subject to very little control, which produces a great deal of variety and flexibility but naturally results in a higher proportion of poor quality applications in circulation.

Google’s approach is the opposite of Apple – which retains significant control over its mobile phone operating system. Google’s initial idea was to make a new phone operating system which would be open and free. Their hope was that this would encourage innovative development of both phones and applications. Google has invested in Android because it expected that Web searches would increasingly happen on mobiles, and it wanted to be able to advertise to mobile users.

Although Google’s position within the mobile world seems very strong right now, it is still difficult to say how things are going to progress. In terms of users and applications, Android has, in the past, been seen by many as more focused on consumer services than enterprise use when compared with Apple and RIM, but there is some evidence that this is changing. The Android system is offering a good level of integration with business services such as Microsoft Exchange, and the open nature of the platform makes integrating with existing enterprise applications potentially less troublesome than for certain competitors.

About iPhone

The iPhone was of course in a dominant position as the advance of the smartphone took shape, and the platform is still in a very powerful place. Although business users naturally tended toward Blackberry in the past, both iPhone and Android have continued to make considerable headway for enterprise as well as consumer use, while Blackberry has started catering more to the consumer user as well. The result is that all three of the major smartphone platforms are now occupying some of the same space.

The iPhone offers support for external business utilities such as Microsoft Exchange and, unlike Android, iPhone apps are subject to serious vetting before users can deploy them. The natural downside to this increased level of control over the platform as a whole is a lack of flexibility, but for business applications the plus side is a very high guarantee of quality and reliability for the end user – and ultimately for any business processes being implemented through the technology.

With the hugely popular visual designs and interaction models the brand is famous for, the iPhone is certainly an attractive platform for commercial applications. Apple have been responsible for developing innovative features whose success has prompted other platforms to emulate them, such as multi-touch interaction.

There are some serious considerations with iPhone development:

  • Apple does not permit users to directly install applications onto the iPhone – all applications must be bought from the Apple Store, and Apple takes a 30% cut. There may be some way around this in the future, but at present we are not aware of it.
  • For certain applications the fragility, financial value and battery life of the iPhone may pose problems.

Of course, these obstacles apply mostly to commercial / industrial applications. They are not particularly a problem in terms of creating end-user applications. Blueberry has the Objective C skills necessary to develop iPhone programs, and we would be very interested in discussing this with customers.

Although iPhone has lost considerable smartphone ground to both Blackberry and Android, it is generally still seen as the platform to beat, and continues to be a market leader in many ways.

About RIM Blackberry

RIM’s Blackberry platform was long regarded as the mobile system of choice for business and professional users, a perception that still persists to a certain degree. Over the past few years Blackberry has also made significant advances in the consumer market, introducing handsets that have proven especially popular among young smartphone users.

Like Android, Blackberry hardware is very varied, so users can access mobile sites and applications via differing screen sizes and controls – increasing the complexity in any development project. The Blackberry platform delivers a wealth of enterprise services as standard, with Blackberry Enterprise Server seen as a major asset for corporate users. Email on Blackberry is particularly strong, so users who are dependent on a high level of security and reliability in messaging (and communications in general) naturally tend towards this platform.

While iPhones are focused on touchscreen interaction, as are Android devices to a slightly lesser degree, Blackberry handsets are most likely to provide hardware keyboards for text input. This can be a key aspect in the potential of the platform for certain application categories.

A possible issue for mobile Web applications targeted at Blackberry is that the Web browsers on the system have, in the past, been significantly less advanced than those on both iPhone and Android. However, more recent models have addressed this issue by including the latest WebKit browser

Native apps can be deployed through the Blackberry App World marketplace, which has, to date, not occupied as central a role for users as the app stores on iPhone and Android, although the brand is clearly focusing extensive efforts on developing this aspect of usage.

About Windows Mobile

Windows Mobile and Windows Phone 7 represent Microsoft’s foray into the mobile world, which has enjoyed varying degrees of success in the consumer and industrial markets.

From the consumer point of view, at the moment some of the high end smartphone brands such as HTC and LG are producing handsets with the Windows Phone operating system deployed on them, with networks including O2 and Orange providing mobile services. Nokia and Windows have reached a major deal in which the manufacturer is dropping its Symbian platform entirely to focus on Windows as its operating system of choice.

In 2011, Microsoft is due to release a major new version of the mobile Windows platform named Mango. This much anticipated release could alter the position of Microsoft drastically within the mobile world, partly on account of the Nokia partnership and partly since the system is set to include a number of new features such as increased support for HTML5.

At the same time, Windows Mobile has also been adopted strongly by manufacturers of industrial PDAs and mobiles – portable computing device products designed for commercial rather than consumer use. This has seen Microsoft exploring various industrial contexts for mobile processing, with Windows Mobile 6.5 particularly successful in such environments, and hardware produced by various manufacturers including Motorola. Windows Mobile is therefore a natural choice for many mobile workplace needs, including warehouse and delivery services.

From a development perspective, Windows Mobile has very strong advantages. Microsoft has provided a rich platform of development tools – including the C# language, which is much easier to use than C used on other mobiles. Microsoft also includes tools for communication between software on the phone and central servers, and they even include a small database engine.

The strong development tools and wide availability of different devices make Windows Mobile a particularly valuable platform for delivering business applications. At Blueberry we have a uniquely high level of expertise on Windows Mobile systems, so are well positioned to deliver solutions on this platform.

Mobile Solutions

Blueberry Consultants ( http://www.bbconsult.co.uk ) has the development skills to build and deploy applications targeted at any of the mobile platforms and hardware manufacturers in use today, having developed a diverse range of mobile projects, including many on Windows. The team is also well placed to provide tailored approaches involving multiple technologies and programming languages where necessary.

With our skills in Web and client-server development, we can design a complete system that integrates field staff and office workers. Whatever your business process or context, Blueberry has the expertise to provide bespoke, comprehensive solutions to mobile integration, enhancing not only communication but also efficiency and productivity.



Source by Raspal Chima



April 18, 2018

Magento is becoming a very popular open source store technology. It has been released for over a year now, and the current versions are very stable.

We have been developing in Magento commerce, and also using it for your own retail for a year now too. We often get asked about Magento Commerce and why we recommend it as a good online store technology.

So, Why use Magento as your online store?

In summary, I think there are 4 main benefits in developing a website in Magento:

Features

Magento has some fantastic features 'out of the box'. Most store owners these days want technology that is comprehensive and easy to use. Magento fits the bill. Great features are included in the free community edition such as:

  • Wishlists
  • Multi store / mall feature
  • Email lists
  • Compare products
  • Bundle / Grouped / Digital products & more
  • CMS system for static pages
  • Good SEO performance
  • Advanced searching
  • Layered / Filter navigation

and much more.

We have used all of these technologies in our own installations, as well as client installations. Most features are really good, and the ability to run multiple stores (with same or different inventory) from one database, with completely different 'skins' if you want, is fantastic.

API & Integration

The API is how programmers interface other applications with Magento. Magento has a sophisticated and extendable API allowing it to be connected with many other applications (both web applications and standalone).

For example, you can connect Magento to a number of external accounting systems, email list management tools, ERP systems and more.

This gives Magento a geat deal of flexibility to grow with your business. It can be integrated tightly with other inventory / order / customer systems, and made to work seamlessly.

Magento code structure

Magento has been designed very well from the outside. There is a clear distinction between 'core' code and community / 3rd party code. This means you can install other extensions and modules without fear of impacting Magento upgrades in future or breaking how your site looks.

This structure has been integral in preventing MagentoCommerce to grow as fast as it has around the world and is a great reason to use Magento. Many people running older open source ecommerce software are upgrading to Magento.

Community & Professional Support

Magento has a very active community, both of users and developers, many of whom are magento experts. There is already a huge number of extensions that have been built for Magento, both free and commercial, allowing you to upgrade your store in any number of ways with a large variety of 3rd party services and systems.

If you have problems, chances are there is a bunch of users willing to help in forums or professional developers available with the skills to get the job done.

This is only a brief summary of why I think Magento is a great technology to develop online stores in. The community edition is free to download and use, there is heaps of code out there to extend it, and it has a strong API to allow you to integrate the store into your business processes as you grow.

For more information about Magento, or getting stores developed, talk to Magento experts about installation and development.



Source by Nathan Huppatz



April 17, 2018

Although WordPress started out as a simple blogging system, today it has developed into a complete content management system (CMS) that can be used not only for blogging but for practically anything, with millions of people using it as a personal or business website. This is mostly due to the hundreds of plugins and widgets that are available for use. The freedom that WordPress has as a self-hosted platform implies that you can use it to create any website, simple or complex, different blogs, and so much more, while being incredibly easy to use.

In order to achieve all this, WordPress uses many different plugins, especially when it comes to SEO. Search engine optimization (SEO) is one of the most important tools used to increase traffic on a website.

One of the best known plugins for SEO is the Yoast plugin. This plugin has over 14 million downloads as their website claims. It is a widely spread belief that your WordPress website will never have enough search engine optimization (SEO) if you don’t have the WordPress SEO by Yoast plugin installed.

However, a huge flaw has been discovered in this plugin that might put your website in danger and cause leakage of confidential data.

How secure is SEO by Yoast?

Last week, an important Yoast vulnerability has been discovered which could have put millions of websites at critical risk to be attacked by hackers. This Yoast vulnerability was discovered by a developer of the WordPress vulnerability scanner Ryan Dewhurst, and it applies to almost every version of the plugins that go by the name “WordPress SEO by Yoast”.

This vulnerability is called a Blind SQL injection, or SQLi, which could cause leakage of confidential information, deleting information, or modifying important data.

According to The Hacker News – “Basically in SQLi attack, an attacker inserts a malformed SQL query into an application via client-side input.”

Explaining how a SQLi attack works!

An important thing to know is that not every user of the SEO by Yoast plugin can become a victim of hackers. Evidently, in order to abuse this Yoast vulnerability, the hacker will need the help of social engineering in order to trick authorized users which have access to the ‘admin/class-bulk-editor-list-table.php’ file (this is where the vulnerability is found) to click on a link. Authorised users which can access this file are the Admin, Editor, or Author privileged users. This means that the only way a hacker can use this flaw is if the authorized user is tricked into clicking a link (URL) which will then allow the hacker to create their own new admin account and mess up or abuse the WordPress site.

If the authorised user doesn’t click on any dangerous urls, there’s no risk of exploiting this recently discovered Yoast vulnerability.

This Yoast vulnerability has been found in most versions ending with the 1.7.3.3. version where two Blind SQL injection vulnerabilities were found.

What’s the best way to protect your WordPress website?

When something like this comes up that puts at risk millions of websites out there, a quick solution is often necessary. Immediately after this information was spread all over the internet, many quick fix-ups were offered to users.

Luckily, the team of developers of the Yoast plugin managed to rapidly issue a new, fixed and improved version of the WordPress SEO by Yoast plugin. The latest version of WordPress SEO by Yoast 1.7.4 is now available for downloading and the developers promise that this version has “fixed possible CSRF and blind SQL injection vulnerabilities in bulk editor.

The team of Yoast and Joost de Valk (the owner and creator of yoast.com) have issued a WordPress SEO Security release where it states that all the flaws have been fixed. Furthermore, there will be a forced automatic update due to the seriousness of this issue. This update will be available for both free and premium users.

However, if you are a WordPress administrator and you have the auto-update feature disabled, it is recommended that you immediately upgrade your WordPress SEO by Yoast plugin manually!!!



Source by Dobrica Nastova



April 17, 2018

With every passing day, digital marketing is becoming more important as ever. Big and small start-ups are advancing for digital marketing platforms to get their high business rankings and more ROI.

Search engine optimisation is one of the most crucial pillars of online marketing that supports the other channels including email marketing, PPC and more. Many businesses favour SEO over email marketing or PPC, because SEO is fruitful in the long run and offer a better ROI as compared to email marketing, PPC or any other strategies.

SEO is a long-term investment; it’s high time that your business should seriously consider to invest in SEO. There are many ways through which you can get your SEO done: outsource your SEO, hire an in-house SEO agency or hire SEO freelancers.

Hiring An In-House SEO Team

SEO is not a simple thing, it’s complex and difficult regarding getting rankings, leads and traffic you need to have a dedicated in-house SEO team who are right in their respective fields. Having an in-house squad have a lot of benefits such as the team is always around to look into the website issues, so there will be no significant problem.

Also, search engine and technical issues can be caught the ride in the start before it gets any worst. Having an in-house team can help you in the upcoming ventures that company might be planning to have to increase their business like pilot business model or sister website.

Outsource To An SEO Agency

When businesses don’t have enough budget to have an in-house SEO team the ideal choice left for them is to outsource their SEO and marketing needs to a third party and SEO agencies that are sound. An SEO agency comprises of link builders, content producers and project managers hired in their team, and they work with different clients from all around the globe.

Outsourcing your SEO work to an SEO agency is right in a way as professionals from that field will handle your job. The way things work in an SEO agency is different from the in-house team as people tend to leave, so the people who worked for you before are not sure to be working there anymore.

Hiring A Freelance SEO

A freelance SEO person is also a good option, but they don’t work for an agency neither they work in-house. They not only take on your SEO project but they also keep every aspect of it in mind and are highly responsible for bringing more leads and traffic to the business.

Usually, people who don’t like to work with agencies or have in-house teams work with freelance SEO as they don’t take multiple projects and can listen to you more than the SEO agencies. A freelance SEO person is less expensive than an SEO agency.



Source by Andrew Scott



April 16, 2018

This article discusses the good and the bad points of using JavaScript in your website designs. It points out the areas where JavaScript excels as a web based programming language and also describes situations where its use can actually detract from the performance of a website.

First of all, JavaScript is a browser based programming language that actually runs client side. This means that any code that you write in JavaScript is delivered along with your web pages and the scripts that you write actually run from within the users’ browser rather than directly on the server that is serving the web page. There are situations where JavaScript is an excellent solution for implementing neat features in a web design but there are also situations where using JavaScript can hurt your websites performance. It is my aim in this article to describe the best ways to use JavaScript and how to circumnavigate the downsides of using this versatile and powerful scripting language.

JavaScript for Web Design – The Advantages

JavaScript is an excellent solution to implement when validating input forms on the client side. This means that if a user forgets to enter his name in a form for instance a JavaScript validation function can popup a message to let him know about the omission. This is a far better solution that having a server side validation routine handle the error because the server does not have to do any additional processing. An asp or php routine could be written to achieve the same task but the JavaScript would not allow the form to be submitted unless it was completed properly in the first place, a much more robust solution!

Another area where JavaScript excels is in the creation of dynamic effects such as rollover images and scripted slideshows, where its use has become commonplace. Because JavaScript runs inside the clients browser it can be used to change the appearance of the users screen after the page has been sent by the server. This allows it to create some very impressive dynamic image effects.

JavaScript for Web Design – The Disadvantages

One of the major draw backs to using JavaScript is that it tends to severely bloat web pages. JavaScript code can quickly add up to hundreds of lines of code if you are using it to do anything even remotely interesting. That said the problem of large chunks of JavaScript code is easily solved by storing the JavaScript code off into separate JavaScript source files that have a .js extension. This cleans up your web page code because the JavaScript code is stored separately to the HTML page itself, leaving a much cleaner and more readable web page.

Because of JavaScript’s tendency to bloat web pages it can be very detrimental to the search engine friendliness of your web site. This is because when a search engine arrives at your site looking for quality content and keywords to determine what your page is al about, the last thing it wants to see is hundreds of lines of JavaScript code. Again, this problem is easily solves by neatly storing JavaScript code away in script files with a .js extension and linking to the script file in your HTML documents.

Conclusion:

JavaScript is a feature rich and useful browser based script that if used properly can achieve some great effects and improve the experience for the end user. There are drawbacks to its use in that it tends to bloat web pages. The key thing to remember is to get the best of both worlds by using JavaScript code in external script files. That way the code is separated from your content so you get all the benefit of JavaScript functionality but without the adverse effects of the associated code bloating.



Source by Stuart Mortimer



April 16, 2018

The world of social Media has brought us into the era of hashtags, where hashtags have become a major source of engagement and attention. Hashtags not only give away the inside meaning of a picture or a tweet, but are also essential when it comes to ranking a post in search results.

When starting out on social media, the usage of hashtags might be a little confusing. That is the reason we have compiled a list of 10 Effective Ways To Use hashtags in social media marketing. These pointers are going to help you have an effective marketing strategy in order to grow your online business.

1. Be specific with the hashtags

Since you are posting on a particular niche or topic, make sure that you have hashtag are relevant to each other and target a specific audience. The more organized and relevant your hashtags, the better will be your post engagement on social media.

2. Test different hashtags

There are many organizations that prepare a list of hashtags that are relevant to their new launch or are interesting along with being relevant to their purpose. After a few days of testing, they cut off the tags that are not gaining any traction and use the ones that have been popular during the testing days. You can always use this method to figure out which hashtags work the best for your post and use them to maximize the engagement on your posts.

3. Use relevant hashtags on different platforms

When it comes to Instagram, where you are sharing a picture or a video, the hashtags are more descriptive in nature and you are trying to describe the picture to your audience. In this case, your hashtag is going to be completely different than the one you use on Twitter. In Twitter posts, you hashtags are going to be catering to a conversation that is going on or an addition to a hot topic, so the hashtags on this social media platform are completely different. Make sure you do your research on hashtags carefully for a different social media platform.

4. Creating a storyline

Another way that people have started using hashtags is to use it to denote a storyline. They create multiple posts and then use a hashtag to mark that all the posts are interlinked in order to create a story. This is something that has been trending for a while now and many people are using this method in order to tell a story and make it go viral over the social media platform. This is a relatively new way of using a hashtag, but if used wisely you can create a sensation with your story.

5. Use hashtags from hot topics

If you are posting about some hot topics then make sure that you use the most trending hashtags in your post in order to make your post rank in the search results. If there is a game going on then make sure to have a hashtag in the game related to your post, so that people can relate to the post and if you have made an interesting hashtag of your own, then there are chances that people might copy it.

6. Do come up with new hashtags for your brand

When you are starting out this might seem a little odd, but once you have enough posts to your Instagram account with some relevant picture on your own created hashtags, you create a brand. This might even start a growing movement where you can have other social media influencers use your hashtags on their relevant pictures.

7. How to measure hashtag performance

Use different tools to measure the performance of the hashtags like Sprout Social, Simply Measured, Iconosquare and Hashtagify. These tools are going to help you measure and analyze the performance of your hashtags and analyze things better.

8. Start a trend

If you have something popular on your account and you are pretty sure that the post is going to be followed by way too many people then start a trend on social media and make sure that the trend follows and people start using your hashtags. This way, your post would go viral, making your account an overnight success with just a single hashtag trend.

9. Use sparingly and wisely

Hashtags do help in rankings but it is also wise to use a few hashtags that are relevant to the post that you are trying to post on social media. There are people who overdo hashtags and it just makes the post too business oriented. Just have a few of them and make it stand out. Having 3 hashtags per post is recommended so make sure you have a minimum of three hashtags for every post.

10. How to find the best and trending hashtags

Again, you can use Hashtagify or Sprout Social to find new and trending hashtags which could help you get easily ranked in the search results. Using hashtags that are trending is also going to let the audience know that you stay updated all the time, and if they follow you they will get to view posts relating to the latest trends.

A few ways you can find best and trending hashtags are by using ritetag, Twitter advanced search.



Source by Bob Tom