The world of social Media has brought us into the era of hashtags, where hashtags have become a major source of engagement and attention. Hashtags not only give away the inside meaning of a picture or a tweet, but are also essential when it comes to ranking a post in search results.
When starting out on social media, the usage of hashtags might be a little confusing. That is the reason we have compiled a list of 10 Effective Ways To Use hashtags in social media marketing. These pointers are going to help you have an effective marketing strategy in order to grow your online business.
1. Be specific with the hashtags
Since you are posting on a particular niche or topic, make sure that you have hashtag are relevant to each other and target a specific audience. The more organized and relevant your hashtags, the better will be your post engagement on social media.
2. Test different hashtags
There are many organizations that prepare a list of hashtags that are relevant to their new launch or are interesting along with being relevant to their purpose. After a few days of testing, they cut off the tags that are not gaining any traction and use the ones that have been popular during the testing days. You can always use this method to figure out which hashtags work the best for your post and use them to maximize the engagement on your posts.
3. Use relevant hashtags on different platforms
When it comes to Instagram, where you are sharing a picture or a video, the hashtags are more descriptive in nature and you are trying to describe the picture to your audience. In this case, your hashtag is going to be completely different than the one you use on Twitter. In Twitter posts, you hashtags are going to be catering to a conversation that is going on or an addition to a hot topic, so the hashtags on this social media platform are completely different. Make sure you do your research on hashtags carefully for a different social media platform.
4. Creating a storyline
Another way that people have started using hashtags is to use it to denote a storyline. They create multiple posts and then use a hashtag to mark that all the posts are interlinked in order to create a story. This is something that has been trending for a while now and many people are using this method in order to tell a story and make it go viral over the social media platform. This is a relatively new way of using a hashtag, but if used wisely you can create a sensation with your story.
5. Use hashtags from hot topics
If you are posting about some hot topics then make sure that you use the most trending hashtags in your post in order to make your post rank in the search results. If there is a game going on then make sure to have a hashtag in the game related to your post, so that people can relate to the post and if you have made an interesting hashtag of your own, then there are chances that people might copy it.
6. Do come up with new hashtags for your brand
When you are starting out this might seem a little odd, but once you have enough posts to your Instagram account with some relevant picture on your own created hashtags, you create a brand. This might even start a growing movement where you can have other social media influencers use your hashtags on their relevant pictures.
7. How to measure hashtag performance
Use different tools to measure the performance of the hashtags like Sprout Social, Simply Measured, Iconosquare and Hashtagify. These tools are going to help you measure and analyze the performance of your hashtags and analyze things better.
8. Start a trend
If you have something popular on your account and you are pretty sure that the post is going to be followed by way too many people then start a trend on social media and make sure that the trend follows and people start using your hashtags. This way, your post would go viral, making your account an overnight success with just a single hashtag trend.
9. Use sparingly and wisely
Hashtags do help in rankings but it is also wise to use a few hashtags that are relevant to the post that you are trying to post on social media. There are people who overdo hashtags and it just makes the post too business oriented. Just have a few of them and make it stand out. Having 3 hashtags per post is recommended so make sure you have a minimum of three hashtags for every post.
10. How to find the best and trending hashtags
Again, you can use Hashtagify or Sprout Social to find new and trending hashtags which could help you get easily ranked in the search results. Using hashtags that are trending is also going to let the audience know that you stay updated all the time, and if they follow you they will get to view posts relating to the latest trends.
A few ways you can find best and trending hashtags are by using ritetag, Twitter advanced search.