Social Media Marketing

Social Media Marketing (SMM) Strategies, Management & Reporting

Social media helps to find and engage with current or potential customers.

However, effective social media management is much more than just posting a pretty photo with a hashtag or two, and leaving it at that – it hinges on the ability to create worthwhile and engaging content for their audience. Small businesses can choose their level of interaction from listening to consumers or driving the conversation. It’s critical to harness the open communication social media creates and opportunity for customer interaction and feedback.

Before creating any social media marketing plans, B2 Web Studios assesses the efforts of your existing social platforms, along with that of your competitors. We take a snapshot of your current audience, who is engaging with you, where your existing and target customers are and if there are missed opportunities. When it comes to social media marketing, it’s vital to know what your competition is doing. Having consista ent competitive analysis of social media profiles will help you understand how your own efforts stack up and keep your brand ahead of the curve.

The expert social media strategists at B2 Web Studios lend clarity, strategy, and process to your social media presence. We take the time to understand your business in order to develop a long-term strategy for engaging with your audience in an authentic and effective manner. Facebook, Twitter, Instagram, Snapchat, YouTube, Pinterest, and LinkedIn each has a unique audience and purpose, so your company’s voice and strategy must be tailored for each platform.

Social media provides a direct line to consumers, and messages coming from the company directly are usually best received there. B2 Web Studios provides comprehensive social media management, which can include content creation, community management, and outreach. We work with you to develop goals that align with your overall business strategy that are crucial to properly gauge success or providing your social media return on investment (ROI).

Typical social media services that B2 Web Studios provides include:

  • Profile creation, optimization & customization
  • Developing a content marketing calendar
  • Social media consulting
  • Paid social media advertising
  • Promotion/contest strategy & management
  • Social listening and keyword tracking
  • Reporting on established KPIs and analysis
  • Training employees on social media guidelines, best practices

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