On-page SEO, Keyword Research, Linking, and Search Engine Marketing (SMM) Solutions
Outshine your competitors
When customers search online, do they find you or your competitors? If search engines don’t know you exist, you’re invisible. Ranking higher in search results helps customers find you, driving more customers to your website. Build upon your organic search ranking today to generate more business tomorrow.
The content on your website is very important for the search engines. We craft and expand your website page content to make it rich and interesting for Google, Bing and other search engines. With any new website design or development project, search engine optimization techniques and “best practices” are forefront in our minds, and get implemented from the ground up as we build your pages.
We help you discover traffic opportunities with our exhaustive SEO keyword research and competitive analysis. Your web pages will contain optimized keywords, titles, and descriptions to help you capture local or national keywords. Search engine optimization techniques are used to determine proper keyword weighting for each page. The pages will be elegantly linked and mapped for maximum search engine exposure.
Search Engine Marketing
Pay-per-click tools like Google AdWords or other digital marketing investments can be enormously effective. However, done poorly, they can quickly drain marketing budgets. The realm of digital marketing changes on an almost daily basis, offering new platforms and tools, as well as new audiences and new ways to understand, segment, and target those audiences. Developing digital marketing campaigns is a process that requires not only attentiveness, but understanding when and how to adapt.
B2 Web Studios works to understand your goals in order to craft the right long-term online marketing strategy for your business. We provide digital marketing expertise with:
Pay-per-click (PPC) search engine marketing campaigns on Google AdWords & Bing
Display advertising and remarketing
Paid social media advertising (known as Social Media Marketing, or SMM)
E-commerce shopping campaigns on Google and Bing
Amazon sponsored products
Campaign and ad group optimization
Negative keyword management
Audience segmentation and behavioral targeting
Ad creative and copy
Landing page recommendations
Bid & budget management
Conversion/ROI analysis & budget forecasting
Digital marketing strategy & planning
We’ll help you develop comprehensive pay-per-click advertising strategies that target customers who convert. We get to know your business (and your competitors) so your campaigns make the most of your advertising dollars. Then, we back it all up with regular reporting so you can see and understand the data behind your online advertising. Our goal is to consistently move the needle so that the value of digital marketing is never questioned by our clients.
Add SEO titles, descriptions, and keywords to new page content, e-commerce products, blog posts, and news stories
Add “Alt text” to newly added images
Provide monthly reporting and identify SEO opportunities
Configure Google My Business page and Google Maps listing to maximize SEO visibility, and monitor Google My Business for reviews and public change requests
Continuously check your website for spelling errors, broken links, and other issues that may affect SEO
Add Schema.org rich snippets for news articles, location details/hours, calendar events, and services. Rich snippets are special micro-formats read by Google, which are given preferential treatment in search results
Add blog posts and associated SEO/keywords to your website from content you provide us
Ensure your social media profiles remain linked to/associated with your website. Social media profiles are an important part of Google’s knowledge graph for any business or organization, so it’s critical that Google always knows which accounts on Facebook, Twitter or YouTube are associated with the website
Keep your website’s XML sitemap up-to-date, making any manual adjustments as needed, and verify that Google and Bing have access to them
Address any potential SEO-related issue(s) reported by Google or Bing
Provide recommendations on new SEO workflows, techniques, and technologies available to cost-effectively improve search ranking