Outshine your competitors
When customers search online, do they find you or your competitors? If search engines don’t know you exist, you’re invisible. Ranking higher in search results helps customers find you, driving more customers to your website. Build upon your organic search ranking today to generate more business tomorrow.
The content on your website is very important for the search engines. We craft and expand your website page content to make it rich and interesting for Google, Bing and other search engines. With any new website design or development project, search engine optimization techniques and “best practices” are forefront in our minds, and get implemented from the ground up as we build your pages.
We help you discover traffic opportunities with our exhaustive SEO keyword research and competitive analysis. Your web pages will contain optimized keywords, titles, and descriptions to help you capture local or national keywords. Search engine optimization techniques are used to determine proper keyword weighting for each page. The pages will be elegantly linked and mapped for maximum search engine exposure.
Search Engine Marketing
Pay-per-click tools like Google AdWords or other digital marketing investments can be enormously effective. However, done poorly, they can quickly drain marketing budgets. The realm of digital marketing changes on an almost daily basis, offering new platforms and tools, as well as new audiences and new ways to understand, segment, and target those audiences. Developing digital marketing campaigns is a process that requires not only attentiveness, but understanding when and how to adapt.
B2 Web Studios works to understand your goals in order to craft the right long-term online marketing strategy for your business. We provide digital marketing expertise with:
- Pay-per-click (PPC) search engine marketing campaigns on Google AdWords & Bing
- Display advertising and remarketing
- Paid social media advertising (known as Social Media Marketing, or SMM)
- E-commerce shopping campaigns on Google and Bing
- Amazon sponsored products
- Campaign and ad group optimization
- Negative keyword management
- Audience segmentation and behavioral targeting
- Ad creative and copy
- Landing page recommendations
- Bid & budget management
- Conversion/ROI analysis & budget forecasting
Digital marketing strategy & planning
We’ll help you develop comprehensive pay-per-click advertising strategies that target customers who convert. We get to know your business (and your competitors) so your campaigns make the most of your advertising dollars. Then, we back it all up with regular reporting so you can see and understand the data behind your online advertising. Our goal is to consistently move the needle so that the value of digital marketing is never questioned by our clients.